Certified Inbound Marketing Professional

In the Certified Inbound Marketing Professional course, a candidate will discover the basics of inbound, concepts like inbound methodology and the flywheel, and learn how to apply them to your business. This certification is designed to guide you about how to apply all these concepts and run a successful inbound business, from marketing to sales to services.

Why become a Certified Inbound Marketing Professional?

This certification is primarily developed for the practitioners and job seekers who wish to progress in their niche. In this competitive market one must have advanced skills to show capability therefore this certification is highly recommended for the new graduates and working professionals.

Who should take this certification?

Candidates who wish to work in Banks, MNC’s, corporate marketing companies and marketing departments of different companies. Professionals who are wanting to strengthen their CV and are waiting for a better role opportunity in the firm, this certification will add stars to your career and help earning potential.

Roles and responsibilities of a Certified Inbound Marketing Professional

Before undertaking preparation go through the tasks that a practitioner is supposed to do after achieving the certifications.

To manage Inbound Marketing Strategies to meet project goals.
To Build and function a content calendar that is designed to attract a targeted audience (blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
To Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
To constantly look for new ways to generate leads and manage targeted list development.
To manage run and optimize marketing automation and lead nurturing processes through email, content, and social channels.
To communicate with Project Manage and collaborate with internal teams and external partners to deliver project scopes on time and in the budget.
To Social Media Community Management (Publishing, Monitoring, Engaging, and Community Building).
To constantly track, monitor, and optimize On and Off-page SEO opportunities.
To create and manage Paid Advertising budgets through Adwords and Social Advertising channels.
To Establish closed-loop analytics with sales to understand and recognize how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Benefits of taking Vskills Certification

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

The certifications will have a Government verification tag.
The Certification is valid for life.
Candidates will get lifelong e-learning access.
Access to free Practice Tests.
Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com

Exam Details

Exam Duration: 60 minutes
Vskills Exam Code: VS-1102
Number of questions: 50
Maximum marks: 50
Passing marks: 25 (50%)
Exam Mode: Online
There is NO negative marking in this module.

Course Details

The Certified Inbound Marketing Professional exam covers the following topics –

Chapter 1: Engagement Magnets: A way to multiply results from existing reach

Introduction to Engagement Magnets
Content based engagement magnets: guides, case studies, webinars
Tool based engagement magnets: audits, strategy toolkits, worksheets

Chapter 2: Audience Aggregation for Demand Generation

Importance of Audience Aggregation
Using Email lists for Audience Aggregation
Marketing patterns to grow email lists

Chapter 3: Conversion Optimization

Understanding the buyer’s psyche
Designing user flows across your website, emails and other touchpoints
The framework for online persuasion for lead generation & sales
Visualizing micro funnels to track buyers through the purchase process
Landing page optimization & A/B testing

Chapter 4: Lifecycle Emails & Lead Nurturing

Identifying stages in buyer’s lifecycle to make leads sales-ready
Designing lifecycle emails & website customizations
Drip email marketing for lead nurturing

Preparation Guide for Vskills Certified Inbound Marketing Professional

A candidate should make sure that he/she should have a reliable preparation guide before beginning examination preparation for better understanding of the domains in which they’ll be tested in. This study guides will lead you all the way to your success and make sure you get desired scores in the result.

Certified Inbound Marketing Professional Preparation Guide

Step 1 – Review Exam Objectives

The most important thing is to figure out what we are about to learn in this certification. The following are the exam objectives of this certification examination.

Engagement Magnets: A way to multiply results from existing reach
Audience Aggregation for Demand Generation
Conversion Optimization
Lifecycle Emails & Lead Nurturing

Refer: Certified Inbound Marketing Professional Brochure

Step 2 – Learning with Books

Books are our sincere companions. There are many reliable and relevant presenting content books available which you can go through before exams. Books are an intelligible source of information and give you the access of detailed information regarding the particular topic. Books mentioned below are suggested for Certified Inbound Marketing Professional.

Inbound Marketing: Attract, engage, and delight customers online. One of the top-rated books and this book is considered as a proper guide for the beginners as it has all the concepts.
Marketing Whitebook. It is one of the classics and has all the mandatory concepts mentioned in it. A beginner can get an easy idea of all the complex concepts through this book.
Marketing 4.0. This book is a new edition with all new concepts and updated knowledge regarding inbound marketing. It has different types of concepts that are very useful in today’s market.

Step 3 – E-learning and Study material

E-learning helps you to set your own learning pace. And makes you comfortable during the learning process. Online learning helps you to work on your weaknesses and helps you to gain confidence in those weak areas by working on it and giving sufficient knowledge. Vskills offers you its E-Learning Study Material and its hard copy as well, to supplement your learning experience and exam preparation. Moreover, this online learning material is available for a lifetime and is updated regularly.

Refer: Certified Inbound Marketing Professional Sample Chapter

Step 4 – Check your Progress with Practice Tests

A candidate needs self evaluation before examination, to refer to weak sections. For this evaluation practice tests are the best resource. Practice tests are developed on different websites and have different questions, in this way you get an idea of what kind of questions can be asked in the examination and you get prepared for it. This will motivate you to do better and give an examination atmosphere experience