Certified Inbound Marketing Professional

Certify and Increase Opportunity.
Be
Govt. Certified Inbound Marketing Professional

Engagement Magnets: A way to multiply results from existing reach

• Introduction to Engagement Magnets
• Content based engagement magnets: guides, case studies, webinars
• Tool based engagement magnets: audits, strategy toolkits, worksheets

Audience Aggregation for Demand Generation

• Importance of Audience Aggregation
• Using Email lists for Audience Aggregation
• Marketing patterns to grow email lists

Conversion Optimization

• Understanding the buyer’s psyche
• Designing user flows across your website, emails and other touchpoints
• The framework for online persuasion for lead generation & sales
• Visualizing micro funnels to track buyers through the purchase process
• Landing page optimization & A/B testing

Lifecycle Emails & Lead Nurturing

• Identifying stages in buyer’s lifecycle to make leads sales-ready
• Designing lifecycle emails & website customizations
• Drip email marketing for lead nurturing

Apply for Inbound Marketing Certification Now!!

http://www.vskills.in/certification/Certified-Inbound-Marketing-Professional