In today’s world, it is rightly said that customer is the king. It is very essential for a corporation to focus on its customers in order to become a giant in the respective industry and therefore taking certifications as Certified Customer Focus Management Professional. “Customer focus” is a marketing term that means keeping the customer in mind when selling products and services. Customers have certain needs and wants, which companies must meet to increase sales and profits. Some companies structure their management teams around specific customers.
These kind of certifications let you add stars into your resume and prove to be of sheer value for your career. Certifications also help to prove your dedication and commitment towards your aim and profession. Let us get into details of this valuable certification.
Roles and Responsibilities
Customers have certain needs and wants, which companies must meet to increase sales and profits. Some companies structure their management teams around specific customers. A Certified Customer Focus Management Professional is responsible for keeping in loop, the customers in order to sync with their demands.
Why to take Customer Focus certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Customer Focus Management Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Intended Audience
Job seekers looking to find employment in marketing, sales, customer service and customer support departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Benefits of Certification
- Government Certification
- Certification valid for life
- Lifelong e-learning access
- Free Practice Tests
- Get tagged as ‘Vskills Certified’ On Monsterindia.com
- Get tagged as ‘Vskills Certified’ On
Shine.com
How It Works
- Select Certification & Register
- Receive a.) Online e Learning Access (LMS) b.) Hard copy – study material
- Take exam online anywhere, anytime
- Get certified & Increase Employability
Test Details
- Duration: 60 minutes
- No. of questions: 50
- Maximum marks: 50, Passing marks: 25 (50%).
- There is NO negative marking in this module.
- Online exam.
Content Outline
The exam has following objectives –
Customer Focus
- What is Customer Focus
- Customer Focus Elements
- Customer Focus Levels
Customer Expectations
- What is customer expectations
- Customer Expectations Relevance
- Types of Expectations
- Expectations Model
- Managing Expectations
- New-Age Customer Expectations
- Customer Feedback
- Handling Customer Expectations
Customer Needs
- Consumer Need
- Understanding Customer Needs
- Hulls Drives Reduction Theory
- Maslow’s Hierarchy of Needs
- McClelland’s Three Needs Theory
- Consumer Motivation Concept
- Means – End Chain Model
Consumer Perception
- Perception Basics
- Elements of Perception
- The Absolute Threshold
- The Differential Threshold
- Subliminal Perception
- Process of Perception
- Value of Product
- Choosing a Value Proposition
- Dynamics of Perception
- Perceptual Organization
- Consumer Imagery
Consumer Attitudes
- Attitude Basics
- Models of Attitude
- Attitude Formation
- Strategies of Attitude Change
Customer Focused Organization
- Customer Focus Strategies
- Building a Customer Focussed Culture
- Maintaining Customer Focus
- Customer Focus Development
- Developing Customer Orientated Culture
- Checklist for Customer Focus
Customer Focused Interaction
- Social Media
- Applying Knowledge Management
- Using Mobile Technology
- Customer Focused Employees
Customers Listening and Tools
- Customer Complaints
- Complaint Barriers
- Customer Journey Mapping (CJM)
- Voice Of the Customer
- Benchmarking
- Business Performance Measures
Preparatory resources for Certified Customer Focus Management Professional
Cracking this exam can be difficult for the first time. But with the right set of resources and hard work you can ace the exam in one go. So, you should be very careful while choosing the resources. There are unlimited resources for preparation that you can use. Make sure to pick the apt resources out of the unlimited resources available, as they will determine how well will you pass the exam. Let us look at some resources that can be beneficial –
Step 1 – Review the exam objectives
Knowing about the objectives of the exam is very important as the whole exam is going to revolve around the objectives. The first and foremost thing before you start preparing is to get well versed with the objectives of the exam. Exam objectives let you define the framework for preparation and the path that has to be followed in order to pass with flying colors. This exam revolves around following objectives –
- Customer Focus
- Customer Expectations
- Customer Needs
- Consumer Perception
- Consumer Attitudes
- Customer Focused Organization
- Customer Focused Interaction
- Customers Listening and Tools
Refer – Certified Customer Focus Management Professional Brochure
Step 2 – Hitting the books
You can find multiple books online or can refer to libraries and bookstores. You can choose the books that is comfortable to your reading habits and which you understand well. Books are the best valued resources and first resource that comes to our mind when we thin of preparing for any exam. There are even fantastic books online that can be very useful in preparation. Some books that you can refer are–
Customer Experience Management
Handbook Of Construction Management
Step 3 – E-Learning and Study Materials
These online classes and instructor led courses are one of the most interactive ways of preparing the exam. Learning for the exam can be fun if you have right set of resources matching your way of studying. Vskills offers you its E-Learning Study Material to supplement your learning experience and exam preparation. They are prepared by the experts of the subject matter and are reliable enough. Many reliable sites provide with the very nice instructors and excellent content for the preparation. As we all are habitual of classroom teaching, these classes can serve as close substitute with an advantage of attending the class anywhere.
Refer – Certified Customer Focus Management Professional sample chapter
Step 4 – Evaluate yourself with practice tests
Your practice is an important determiner of how well you pass the exam. Take as many practice tests and test series as you can. They will help you in determining the level of your preparation, identify your loopholes and identify the weak portions you need to work more upon. There are so many reliable educational sites that provide with amazing content and help you in achieving excellence. Try a free practice test now!
Customer Focus Management Interview Questions
Checkout these latest online interview questions on Customer Focus Management to prepare for any job interview. The questions are created by domain experts, to help you to overcome the job interview obstacle.
