Certified Customer Focus Management Professional

In today’s world, it is rightly said that customer is the king. It is very essential for a corporation to focus on its customers in order to become a giant in the respective industry and therefore taking certifications as Certified Customer Focus Management Professional. “Customer focus” is a marketing term that means keeping the customer in mind when selling products and services. Customers have certain needs and wants, which companies must meet to increase sales and profits. Some companies structure their management teams around specific customers.

These kind of certifications let you add stars into your resume and prove to be of sheer value for your career. Certifications also help to prove your dedication and commitment towards your aim and profession. Let us get into details of this valuable certification.

Roles and Responsibilities

Customers have certain needs and wants, which companies must meet to increase sales and profits. Some companies structure their management teams around specific customers. A Certified Customer Focus Management Professional is responsible for keeping in loop, the customers in order to sync with their demands.

Why to take Customer Focus certification?

This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Customer Focus Management Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Intended Audience

Job seekers looking to find employment in marketing, sales, customer service and customer support departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

Benefits of Certification

Government Certification
Certification valid for life
Lifelong e-learning access
Free Practice Tests
Get tagged as ‘Vskills Certified’ On Monsterindia.com
Get tagged as ‘Vskills Certified’ On Shine.com

How It Works

Select Certification & Register
Receive a.) Online e Learning Access (LMS) b.) Hard copy – study material
Take exam online anywhere, anytime
Get certified & Increase Employability

Test Details

Duration: 60 minutes
No. of questions: 50
Maximum marks: 50, Passing marks: 25 (50%).
There is NO negative marking in this module.
Online exam.

Content Outline

The exam has following objectives –

Customer Focus

What is Customer Focus
Customer Focus Elements
Customer Focus Levels

Customer Expectations

What is customer expectations
Customer Expectations Relevance
Types of Expectations
Expectations Model
Managing Expectations
New-Age Customer Expectations
Customer Feedback
Handling Customer Expectations

Customer Needs

Consumer Need
Understanding Customer Needs
Hulls Drives Reduction Theory
Maslow’s Hierarchy of Needs
McClelland’s Three Needs Theory
Consumer Motivation Concept
Means – End Chain Model

Consumer Perception

Perception Basics
Elements of Perception
The Absolute Threshold
The Differential Threshold
Subliminal Perception
Process of Perception
Value of Product
Choosing a Value Proposition
Dynamics of Perception
Perceptual Organization
Consumer Imagery

Consumer Attitudes

Attitude Basics
Models of Attitude
Attitude Formation
Strategies of Attitude Change

Customer Focused Organization

Customer Focus Strategies
Building a Customer Focussed Culture
Maintaining Customer Focus
Customer Focus Development
Developing Customer Orientated Culture
Checklist for Customer Focus

Customer Focused Interaction

Social Media
Applying Knowledge Management
Using Mobile Technology
Customer Focused Employees

Customers Listening and Tools

Customer Complaints
Complaint Barriers
Customer Journey Mapping (CJM)
Voice Of the Customer
Benchmarking
Business Performance Measures

Preparatory resources for Certified Customer Focus Management Professional

Cracking this exam can be difficult for the first time. But with the right set of resources and hard work you can ace the exam in one go. So, you should be very careful while choosing the resources. There are unlimited resources for preparation that you can use. Make sure to pick the apt resources out of the unlimited resources available, as they will determine how well will you pass the exam. Let us look at some resources that can be beneficial –

Certified Customer Focus Management Professional study guide

Step 1 – Review the exam objectives

Knowing about the objectives of the exam is very important as the whole exam is going to revolve around the objectives. The first and foremost thing before you start preparing is to get well versed with the objectives of the exam. Exam objectives let you define the framework for preparation and the path that has to be followed in order to pass with flying colors. This exam revolves around following objectives –

Customer Focus
Customer Expectations
Customer Needs
Consumer Perception
Consumer Attitudes
Customer Focused Organization
Customer Focused Interaction
Customers Listening and Tools

Refer – Certified Customer Focus Management Professional Brochure

Step 2 – Hitting the books

You can find multiple books online or can refer to libraries and bookstores. You can choose the books that is comfortable to your reading habits and which you understand well. Books are the best valued resources and first resource that comes to our mind when we thin of preparing for any exam. There are even fantastic books online that can be very useful in preparation. Some books that you can refer are–

Customer Experience Management

Handbook Of Construction Management

Step 3 – E-Learning and Study Materials

These online classes and instructor led courses are one of the most interactive ways of preparing the exam. Learning for the exam can be fun if you have right set of resources matching your way of studying. Vskills offers you its E-Learning Study Material to supplement your learning experience and exam preparation. They are prepared by the experts of the subject matter and are reliable enough. Many reliable sites provide with the very nice instructors and excellent content for the preparation. As we all are habitual of classroom teaching, these classes can serve as close substitute with an advantage of attending the class anywhere.

Refer – Certified Customer Focus Management Professional sample chapter

Step 4 – Evaluate yourself with practice tests

Your practice is an important determiner of how well you pass the exam. Take as many practice tests and test series as you can. They will help you in determining the level of your preparation, identify your loopholes and identify the weak portions you need to work more upon. There are so many reliable educational sites that provide with amazing content and help you in achieving excellence. Try a free practice test now!

Certified Customer Focus Management Professional free test

Customer Focus Management Interview Questions

Checkout these latest online interview questions on Customer Focus Management to prepare for any job interview. The questions are created by domain experts, to help you to overcome the job interview obstacle.