Certified Campaign Manager

The Certified Campaign Manager determines identifying the strategies the candidate will work to support the business purposes, then designing, testing, planning, and watching the campaign, and interpreting the results along the way. For many companies, big and small, marketing campaigns are the main method to employ existing customers and obtain new ones. The Vskills Certified Campaign Manager exam proves that the candidate has such skills and knowledge.

Responsibilities of a Certified Campaign Manager

• Devise marketing campaigns with the purpose of generating leads and acquiring customers.
• Recruit, declaration, and manage contract or freelance staff to operate on campaigns.
• Manage the quality of the content produced by copywriters and designers to guarantee that brand identity is adhered to.
• Guarantee the content generated is correct and error-free.
• Continuously evaluate and report on the results of campaigns and achieve improvements where necessary.

Certified Campaign Manager: Overview

This Vskills Certified Campaign Manager certification will teach the candidate significant and important concepts in campaign management. For passing the Certified Campaign Manager exam, the candidate should learn about campaign development and management, about numerous areas in advertising, it’s institutions, branding, workflow, positioning, consumer insights, briefing, SEO & computer, campaign planning, creativity, and internet basics. This program is created to teach the candidate the imminent skills and knowledge needed in maintaining the campaign functions. Vskills Certified Campaign Manager finds vocation in marketing, media & public relations areas of various companies.

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

• The certifications will have a Government verification tag.
• The Certification is valid for life.
• Candidates will get lifelong e-learning access.
• Access to free Practice Tests.
• Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and  ‘Vskills Certified’ On Shine Shine.com.

Exam Details

• Exam Duration: 60 minutes
• Vskills Exam Code: VS-1056
• Number  of questions: 50
• Maximum marks: 50
• Passing marks: 25 (50%)
• Exam Mode: Online
• There is NO negative marking in this module.

Career as a Campaign Manager

Campaign managers are in charge of planning and implementing marketing communication initiatives. They operate under the direction of a marketing manager to organize campaign-related activities. Let us know about Career as a Campaign Manager!

Certified Campaign ManagerCourse Outline

Certified Campaign Manager covers the following topics –

Changing World of Advertising

• Introduction
• Advertising
• A Second Nature

Creating Great Advertising Institutions

• Not Just Campaigns
• Creative Ideas

The Advertising Agency

• What is Client Servicing?
• Jobs in a Communications Agency
• Client Servicing/Account Management
• Meetings

Agency Work Flow

• Typical Work Flow in Agency
• Advertising Objectives

Branding

• Branding concept
• What is Branding?
• Successful Brands

Positioning

• Evolution of ‘positioning’
• Determining Positioning
• The product
• The Competition
• The Customer
• Product and Consumer Positioning
• The Position You Want

Strategic Thinking

• Advertising Strategies Spectrum

Consumer Insights

• Digging consumer insights!
• Apparent vs Real Reason
• Informal Research
• Benefit Laddering

Campaign Planning

• Planning Cycle
• Determining Advertising Budget
• Advertising Plan—an Outline

Creativity

• The Creative Process
• Creative Strategies
• Message Formats
• Practical Tips
• How to Brief Creative
• Copy, Folks
• Copy Creation in three Steps

Copy Structure

• Copy Style
• Sell Creative Work

Media Planning

• Being visible
• Maximizing-the advertising exposure!
• The framework to ‘Maximizing Advertising Exposure’

Media Briefing

• The Media Briefing
• Being more visible
• Brand Contact Points

Internet Medium

• Internet be the next big medium?

Line Media

• Sales Literature
• Point-of-sale (POS) display material
• Aerial advertising
• CD’s CD-ROMs, audio and video cassettes
• Ad Bags and Carrier Bags
• Body Media

Advertisement Assessment
How to Present Your Work
Campaigns – David Ogilvy
Computers Basics

• Introduction – What is a Computer?
• Characteristics of computer
• Commonly Used Computer Terms
• Units of a computer system
• Representation of information
• Basic Operations of a Computer – Input, Process, and Output
• Input Devices
• Output Devices
• Storage Devices
• Types of Software
• Disk Organization Terms
• Operating System
• User Interface

Internet

• Networking Concepts
• Internet Terms (Hypertext, URL, Domain Name)
• Web Browser and ISP
• Upload and download files
• Control of the Internet
• Email
• Search Engine Optimization
• Social Media

Preparation Guide for Certified Campaign Manager

Candidates brewing for the Certified Campaign Manager exam should recognize the importance of exam resources. During the exam preparation, it is important to get all the necessary exam study sources. This will provide the benefit to understand the concepts and meaning more precisely. In the preparation guide, we will review some of the most significant resources to help the candidate prepare well for the exam.

Exam Objectives

For every examination, the first task should be to get all the exam relevant details including the important contents and its topic. With complete exam objectives, the candidate’s exam preparation time is better spent because they already know what to study. For this exam, the topics include:

• Changing World of Advertising
• Creating Great Advertising Institutions
• The Advertising Agency
• Agency Work Flow
• Branding
• Positioning
• Strategic Thinking
• Consumer Insights
• Campaign Planning
• Creativity
• Copy Structure
• Media Planning
• Media Briefing
• Internet Medium
• Line Media
• Advertisement Assessment
• How to Present Your Work
• Campaigns – David Ogilvy
• Computers Basics
• Internet

Vskills Online Learning Material

Vskills provides candidates a way to prepare for the exam using the online learning material for existence. The online material for this is regularly updated. Moreover, e-learning is bundled with hard copy material which encourages candidates to enhance and update the learning curve for superior and better opportunities. The candidate can also download the sample chapter for the Certified Campaign Manager exam.

Vskills Brochure 

Vskills also provides a brochure for the Certified Campaign Manager exam. The brochure contains all the necessary related to the exam such as details, sample papers, important information, course outline, etc.

Books for Reference

The next step in the preparatory guide should be books and study guides. The candidate needs to find those books which are enriched with information. Finding a good book may be a difficult task, but in order to gather knowledge and skills, the candidate has to find, read, and understand.

Practice Test

Practice tests are the one who ensures the candidate about their preparation for the exam. The practice test will help the candidates to acknowledge their weak areas so that they can work on them. There are many practice tests available on the internet nowadays, so the candidate can choose which they want. Try the practice test here!

Job Interview Questions

Prepare for your next job interview with our latest expert created online interview questions, the questions are designed to enhance your skills and make you job ready.