Career as a Marketing Planner

Any worthwhile marketing strategy requires a blueprint or set of principles to ensure its success. Marketing planner are the architects of a marketing department in this regard, creating, detailing, and presenting the overall marketing strategy. Marketing planners work with a marketing department’s financial, production, and administrative wings to forecast the impact of various marketing initiatives and how to best implement them.

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About Marketing Planner

Marketing strategists have a keen eye for detail and know how to break down difficult information into digestible chunks. The marketing planner assists in the brainstorming of marketing campaigns and then tests those efforts in various circumstances to uncover any flaws or unique benefits. They then emphasize such features and present their strategies to marketing managers.

Roles and Responsibilities

As a Marketing Manager, you will be responsible for leading the company’s product managers to implement new product market launch plans with sales materials and promotional elements to increase sales of new and current products. To add on, you will be developing a comprehensive situation analysis including competitor, regional, and corporate SWOT analysis. Furthermore, you will be working in the marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing.

Eligibility

A combination of analytical and communication abilities is the most critical quality for any marketing planner. Planners must be able to sift through corporate statistics and numbers and translate the information into real-world marketing strategies and approaches.

Most marketing strategists have several years of marketing research expertise under their belts, as well as the ability to communicate effectively. Before entering the sector, many organizations like their marketing planners to have at least a bachelor’s degree in marketing.

Career Prospects

After about a year, you could go from the position of marketing executive to that of a more experienced established planner or buyer. Senior or management positions come with increased responsibilities, such as managing many accounts and overseeing the work of others. After a few years of experience, you should be able to advance to the position of account director.

You could want to increase your career options by working in a larger organization or in related industries like data planning, research, or marketing. In the marketing industry, headhunting is prevalent, and you may be able to transfer between jobs to enhance your compensation and widen your expertise. Some of the job roles you can expect are –

Advertising manager
Public relations manager
Promotions manager
Brand manager
Sales manager
Social media manager
Community manager
Product marketing manager

Demand for marketing planners will rise as businesses appreciate the importance of solid planning to support their marketing efforts.

Average Salary

In the United States, marketing planners earn an average of $61,309 per year, or $29 per hour. The richest ten percent earns more than $90,000 a year, while the bottom ten percent earn less than $41,000. It’s a good idea to connect with (and engage with) the top media planners (and buyers) already employed at ad agencies all over the world to give yourself a competitive edge in either getting your first job as a media planner or moving up the ladder.

Employment Outlook

From 2016 to 2026, the US Bureau of Labor Statistics (BLS) predicts high job growth for market research analysts. They predict that job growth for this field will be 23%, which is substantially faster than the average for all occupations. Increased use of market data and research across numerous industries is driving the growth.

You’ll typically work 40 hours per week, but this isn’t a 9 a.m. to 5 p.m. job, and you’ll need to be flexible with your schedule. The job necessitates regular overtime, such as making new company pitches at evening presentations. You’ll also be required to work longer hours to fulfil client deadlines.

Resources offered by Vskills for Marketing Planner

Vskills offer Marketing Planner certification for all those interested in working in this field or in advancing their career. This certification course covers various objectives –

Marketing Plan
Marketing Audit
Environmental Analysis
Segment-Target-Position
Marketing Strategies
SWOT Analysis
Products and Markets
Test Marketing
Pricing Policy
Distribution
Communication Mix
Sales Promotion
Implementation of Marketing Plans
Ethics
Marketing Ethics
Socially Responsible Marketing
Digital Marketing

Vskills also offers free practice tests and online tutorials to supplement the learning process. You can check them by clicking on the following links –

Other Resources for Marketing Planner

Before you can become an expert in desired areas, you must first build a solid base. Before you can move on to practical teaching, you’ll need to have the right applied skills. To gain better understanding of the domain, you can use the following tools:

Firstly, Online Tutorials for being Marketing Planner
Also, Certification Courses from verified sources such as Vskills, Coursera, Udemy and so on.
In addition, Online communities
Moreover, Blogs and study material from experts in this field and many more.

Here are some examples of how you can improve your abilities:

Freelancing
Internships
Apprenticeship programs

The above steps will help you to get this domain started. It’s a long way to go, however. You can take an advanced course to reach a new level of skills.

Discover the career opportunities and other prospects of Career as Marketing Planner. Hurry up and start preparing now with Vskills.in!