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Important definitions and terminologies used in Campaign Management
A
A/B Testing in Campaign Management
Account Management in Campaign Management
Acquisition campaigns in Campaign Management
Acquisition Cost in Campaign Management
Ad Blocker in Campaign Management
Ad Content in Campaign Management
Ad Delivery in Campaign Management
Ad Exchange in Campaign Management
Ad Fraud in Campaign Management
Ad Group in Campaign Management
Ad Impression in Campaign Management
Ad Inventory in Campaign Management
Ad Network in Campaign Management
Ad Placement in Campaign Management
Ad Position in Campaign Management
Ad Relevance in Campaign Management
Ad Rotation in Campaign Management
Ad Server in Campaign Management
Ad Spend in Campaign Management
Ad Tag in Campaign Management
Ad Targeting in Campaign Management
Ad Unit in Campaign Management
Ad Verification in Campaign Management
Ad Viewability in Campaign Management
Advertisement Assessment in Campaign Management
Advertiser in Campaign Management
Advertiser Persona in Campaign Management
Advertising in Campaign Management
Advertising Agency in Campaign Management
Advertising Budget in Campaign Management
Advertising Campaign in Campaign Management
Advertising Copy in Campaign Management
Advertising Platform in Campaign Management
AdWords in Campaign Management
Aerial advertising in Campaign Management
Affiliate Marketing in Campaign Management
Agency in Campaign Management
Agency Work Flow in Campaign Management
Algorithm in Campaign Management
Attribution Model in Campaign Management
Attribution Window in Campaign Management
Audience in Campaign Management
Audience Insights in Campaign Management
Audience Segmentation in Campaign Management
Average Order Value (AOV) in Campaign Management
B
Behavioral Economics in Campaign Management
Behavioral Targeting in Campaign Management
Benefit Laddering in Campaign Management
Bid Management in Campaign Management
Bid Price in Campaign Management
Bid Strategy in Campaign Management
Bidding in Campaign Management
Body Media in Campaign Management
Brand Advocacy in Campaign Management
Brand Awareness in Campaign Management
Brand Identity in Campaign Management
Branding in Campaign Management
Budget in Campaign Management
C
CAC (Customer Acquisition Cost) in Campaign Management
Call to Action (CTA) in Campaign Management
Call Tracking in Campaign Management
Call-to-action (CTA) in Campaign Management
Campaign Analytics in Campaign Management
Campaign Management in Campaign Management
Campaign Optimization in Campaign Management
Campaign Planning in Campaign Management
Channel Attribution in Campaign Management
Click Fraud in Campaign Management
Click Map in Campaign Management
Click Path in Campaign Management
Click-Through in Campaign Management
Click-Through Rate (CTR) in Campaign Management
Click-Through URL in Campaign Management
Client Servicing in Campaign Management
Cohort Analysis in Campaign Management
Competitive Intelligence in Campaign Management
Consumer Insights in Campaign Management
Consumer Positioning in Campaign Management
Contact list in Campaign Management
Contact Points in Campaign Management
Content Distribution in Campaign Management
Content Marketing in Campaign Management
Contextual Advertising in Campaign Management
Conversion in Campaign Management
Conversion Funnel in Campaign Management
Conversion Funnel Leakage in Campaign Management
Conversion Funnel Optimization in Campaign Management
Conversion Rate in Campaign Management
Conversion Rate Optimization (CRO) in Campaign Management
Conversion Tracking in Campaign Management
Conversion Volume in Campaign Management
Copy Creation in Campaign Management
Copy Structure in Campaign Management
Copy Style in Campaign Management
Cost Per Acquisition (CPA) in Campaign Management
Cost Per Action (CPA) in Campaign Management
Cost Per Click (CPC) in Campaign Management
Cost Per Conversion (CPC) in Campaign Management
Cost Per Engagement (CPE) in Campaign Management
Cost Per Impression (CPM) in Campaign Management
Cost Per Install (CPI) in Campaign Management
Cost Per Lead (CPL) in Campaign Management
Cost Per Sale (CPS) in Campaign Management
Cost Per Thousand (CPM) in Campaign Management
Cost Per View (CPV) in Campaign Management
Creative in Campaign Management
Creative Strategies in Campaign Management
CRM (Customer Relationship Management) in Campaign Management
CRM Integration in Campaign Management
CRO (Conversion Rate Optimization) in Campaign Management
Cross-Device Tracking in Campaign Management
Cross-Platform Advertising in Campaign Management
Cross-Selling in Campaign Management
Customer Acquisition in Campaign Management
Customer Acquisition Funnel in Campaign Management
Customer Experience (CX) in Campaign Management
Customer Feedback in Campaign Management
Customer Funnel in Campaign Management
Customer Journey in Campaign Management
Customer Journey Mapping in Campaign Management
Customer Lifetime Value (CLV) in Campaign Management
Customer Relationship Management (CRM) Platform in Campaign Management
Customer Retention in Campaign Management
Customer Segmentation in Campaign Management
D
Data Management Platform (DMP) in Campaign Management
Data-Driven Marketing in Campaign Management
Delivery in Campaign Management
Demand Side Platform (DSP) in Campaign Management
Demographics in Campaign Management
Direct Marketing in Campaign Management
Display Advertising in Campaign Management
Display Advertising Network in Campaign Management
Dynamic Creative Optimization (DCO) in Campaign Management
Dynamic Remarketing in Campaign Management
E
E-commerce in Campaign Management
Email Marketing in Campaign Management
Engagement in Campaign Management
Engagement campaigns in Campaign Management
Engagement Rate in Campaign Management
Engagement Rate Optimization in Campaign Management
Event Tracking in Campaign Management
Exit Intent in Campaign Management
Exit Rate in Campaign Management
Experiential Marketing in Campaign Management
F
few more please in Campaign Management
Follow-up in Campaign Management
Frequency in Campaign Management
Frequency Capping in Campaign Management
Frequency Distribution in Campaign Management
Frequency Management in Campaign Management
G
Geofencing in Campaign Management
Geographic Segmentation in Campaign Management
Geotargeting in Campaign Management
Google Ads in Campaign Management
Google Analytics in Campaign Management
Google Analytics Goals in Campaign Management
Google Display Network in Campaign Management
Google Search Console in Campaign Management
Google Tag Manager in Campaign Management
H
Header Bidding in Campaign Management
Heatmap in Campaign Management
I
Impression Frequency in Campaign Management
Impression Share in Campaign Management
Impressions in Campaign Management
Inbound Marketing in Campaign Management
Incentivized Traffic in Campaign Management
Incremental Sales in Campaign Management
Influencer in Campaign Management
Influencer Identification in Campaign Management
Influencer Marketing in Campaign Management
Influencer Score in Campaign Management
In-Game Advertising in Campaign Management
In-Image Advertising in Campaign Management
In-Stream Video Ads in Campaign Management
In-Text Advertising in Campaign Management
K
Key Performance Indicator (KPI) in Campaign Management
Key Performance Metric (KPM) in Campaign Management
Keyword Density in Campaign Management
Keyword Research in Campaign Management
Keyword Stuffing in Campaign Management
L
Landing Page in Campaign Management
Landing Page Conversion Rate in Campaign Management
Landing Page Optimization in Campaign Management
Lead Generation in Campaign Management
Lead Nurturing in Campaign Management
Lead Qualification in Campaign Management
Lead Scoring in Campaign Management
Line Media in Campaign Management
Lookalike Audience in Campaign Management
Lookalike Modeling in Campaign Management
Lookalike Targeting in Campaign Management
M
Marketing Attribution in Campaign Management
Marketing Automation in Campaign Management
Marketing Funnel in Campaign Management
Marketing Mix Modeling in Campaign Management
Media Briefing in Campaign Management
Media Buying in Campaign Management
Media Planning in Campaign Management
Message Formats in Campaign Management
Mobile Advertising in Campaign Management
Mobile App Advertising in Campaign Management
Mobile App Tracking in Campaign Management
Mobile Marketing in Campaign Management
Monetization campaigns in Campaign Management
Multichannel Attribution in Campaign Management
Multichannel Marketing in Campaign Management
Multi-Channel Marketing in Campaign Management
Multivariate Testing in Campaign Management
N
Native Advertising in Campaign Management
Native Advertising Platform in Campaign Management
Net Promoter Score (NPS) in Campaign Management
O
Omnichannel Attribution in Campaign Management
Omnichannel Marketing in Campaign Management
Online Advertising in Campaign Management
Online Reputation in Campaign Management
Online Reputation Management in Campaign Management
open light in Campaign Management
Organic Reach in Campaign Management
Organic Search in Campaign Management
Organic Traffic in Campaign Management
Out-of-Home Advertising (OOH) in Campaign Management
P
Pageviews in Campaign Management
Paid Search Advertising in Campaign Management
Paid Social Advertising in Campaign Management
Pay-Per-Click (PPC) in Campaign Management
Performance Marketing in Campaign Management
Performance Metrics in Campaign Management
Performance-Based Marketing in Campaign Management
Personalization in Campaign Management
Personalization Engine in Campaign Management
Personalized Advertising in Campaign Management
Personalized Video in Campaign Management
Point-of-sale (POS) in Campaign Management
Positioning in Campaign Management
Predictive Analytics in Campaign Management
Pre-Roll Video in Campaign Management
Product Recommendation in Campaign Management
Programmatic Advertising in Campaign Management
Programmatic Direct in Campaign Management
Prospect Segmentation in Campaign Management
Q
Quality Score in Campaign Management
Quality Traffic in Campaign Management
R
Reach in Campaign Management
Reach and Frequency in Campaign Management
Real-Time Analytics in Campaign Management
Real-Time Bidding (RTB) in Campaign Management
Real-Time Marketing in Campaign Management
Re-Engagement in Campaign Management
Referral Marketing in Campaign Management
Remarketing in Campaign Management
Remarketing List in Campaign Management
Retargeting in Campaign Management
Return on Ad Spend (ROAS) in Campaign Management
Return on Investment (ROI) in Campaign Management
S
Sales Funnel in Campaign Management
Search Engine Marketing (SEM) in Campaign Management
Search Engine Optimization in Campaign Management
Search Engine Optimization (SEO) in Campaign Management
Search Engine Results Page (SERP) in Campaign Management
Search Intent in Campaign Management
Segmentation in Campaign Management
Social Listening in Campaign Management
Social Media in Campaign Management
Social Media Advertising in Campaign Management
Social Media Analytics in Campaign Management
Social Media Marketing (SMM) in Campaign Management
Social Proof in Campaign Management
Sponsored Content in Campaign Management
Sponsored Search in Campaign Management
Sponsorship in Campaign Management
T
Target Audience in Campaign Management
Targeted Advertising in Campaign Management
Targeting Parameters in Campaign Management
U
Unique Visitors in Campaign Management
User-Generated Content (UGC) in Campaign Management
V
Value proposition in Campaign Management
Video Advertising in Campaign Management
Video Content Marketing in Campaign Management
Viewability Rate in Campaign Management
Viral Content in Campaign Management
Viral Marketing in Campaign Management
W
Web Analytics in Campaign Management
Y
Yield Optimization in Campaign Management
