Brand-Customer Relationship

Brands should establish a relationship based on ‘love’ to collect a large number of loyal customers. The relationship based on ‘respect’ for superior performance is difficult to sustain. In this millennium, brands are promoted on customer experience. People today are not buying products, but experience. Even acquisition experience matters and so the distribution channel must live up to expectorants A brand gains a lot by favorable post-purchase experience. A consumer must have a bond with the brand. He must advocate the brand with others. To establish this bond, a company must always try to explore the possibilities of production innovation. In addition, the consumer experience with the brand must always be improved upon.

When we consider the brand right from what the consumer seeks its conception and design accordingly, its sourcing, its development, its pricing, its promotion and its distribution, it is called total brand management. Are brands dead? Well, some are. Brand building, on the other hand, is very much alive and more critical to a company’s success than ever. Unfortunately, many companies fail to understand how to create and shepherd strong brands. The days of brand building defined simply by awareness and driven by marketing alone are over. Visionary companies recognize that responsibility for brand management belongs with the

To create a successful brand-customer relationship, you must develop a compelling brand identity and customer value proposition, rely on customer perspective, and have the ability to listen and respond appropriately to evolve your company’s offerings to meet customers’ needs and desires. A strategy is not enough either. The organization must be aligned in ways that anticipate and fulfill customers’ emotional expectations at every touch point to create meaningful relation- ships and lasting competitive advantage.