Basic Devices of Illustrating an Ad

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Basic devices of illustrating an ad

Following are the basic devices of illustrating an ad

• Photography: Pictures create a feeling of live action, speed, empathy, association and flexibility.

• Illustrations: Ii used in an ad when visualizers feels that its impact will be more than that of a photograph. 

• Colour Psychology: Colour adds realism besides beauty and distinctiveness. Right blend of colours add a dash of magic to the ad.

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