Auditing Communication Strategy

HR strategies deal with strategies of attracting, retaining, developing, motivating, and utilizing employees and their competencies for effective organizational functioning and growth. The 8 components that are acquiescent to strategic interferences are:

• Communication
• Employee engagement
• Quality orientation
• Customer orientation
• Efficiency
• Entrepreneurial spirit
• Culture building
• Talent management

Communication strategy deals with communication with individual employee and society. It involves integration with family and the society. It also builds company brand. It is the communication strategy that integrate individual with the organization through his family and society. The different dimensions for auditing communication strategy are listed below.

Continuous Communication with Employee and Their Families

• The employees’ awareness of the company’s present and future plans.
• The employees’ families’ awareness about the same.
• Mechanisms to ensure communication of and by the company to employees and their families.

Continuous Communication with the Community

• Community’s awareness about the company’s activities, sponsoring activities, national and global awards.
• Company’s system of communicating to the society, city, nation, clubs, management associations, trusts, hospitals, public gardens etc.

Auditing Methods and Techniques for communication strategy

Interviews:

• HR Managers: To get information on:
  • Awareness of the employees on company’s present and future plans.
  • Awareness of employee’s families of the same.
  • Existing mechanism for communication.
  • Strengths and weaknesses of the existing mechanisms.
  • In-house newsletters and magazines.
  • Methods of communication with society and itself.
  • Recent achievements related to social welfare.
  • Future plans for improved social contribution.
• Line Managers: To know about:
  • Knowledge of present situation in the company.Knowledge of future plans.
  • Effectiveness of communication.
  • Methods of communication with society about company’s contributions.
  • Methods of improvements for future in communication.

Documents/Secondary Data

• Documented communication from company to its employees and family members.
• In-house newsletters and magazines.
• Policy manuals.
• Communication policies and practices.
• Notice boards and meetings minutes.
• Reports and documents which company has made public.
• Awards or trophies displayed.
• Sponsored activities.
• Public responsibility undertakings (gardens, roads, etc.).

Questionnaire

• Relevant items from HR Audit Questionnaire.
• Use of any standard questionnaire to measure standard communication strategy.