Attention

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Govt. Certified Advertising Manager

Attention

Perception has been defined as the process by which the individual maintains contact with his environment. It is the process by which the individual receives stimuli through the various senses and interprets them.

Attention is an information filter, a screening mechanism that controls the quantity and nature of information any individual receives.

STIMULUS – ATTENTION – INTERPRETATION – COGNITION

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Marketing Manager
Creating Ads that Attract Attention

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