Advice for the Marketer

We pay minimal attention to advertisements for these kinds of brands. Consequently, the message content should be kept simple and the advertisements should be shown frequently. A single or low number of benefits should be presented in a creative manner which associates a few features with the brand. Emphasis should be laid on brands as functional problem solvers, (detergent as effective cleaner) rather than as less tangible benefit deliverers (detergent as smelling fresh).Trial is an important method by which consumers form favorable attitude after consumption. So devices like money-off coupons, in-store trial, and free sachets are particularly effective. Secondly marketer should ensure widespread availability. Any out-of stock situations would probably result in consumers switching to an alternative brand rather than visiting another store to find the brand. Packaging should be eye-catching and simple.