Advertising Glossary

Important definitions and terminologies used in Advertising

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A

A/B Testing in Advertising

Above the Fold in Advertising

Account-Based Advertising in Advertising

Action-oriented communication in Advertising

Ad Audience in Advertising

Ad Banner in Advertising

Ad Click in Advertising

Ad Exchange in Advertising

Ad Impressions in Advertising

Ad Inventory in Advertising

Ad Network in Advertising

Ad Serving in Advertising

Ad Targeting in Advertising

Ad Unit in Advertising

Advertisement budget in Advertising

Advertisement Modes in Advertising

Advertisement Objective in Advertising

Advertising Agency in Advertising

Advertising Communication System in Advertising

Advertising Framework in Advertising

Advertising Management in Advertising

Advertising Media in Advertising

Advertising Plans in Advertising

Advertising Process Control in Advertising

Advertising Process flow in Advertising

Advertising Research in Advertising

Advertising Standards Council of India in Advertising

Advertising tactics in Advertising

Affiliate Marketing in Advertising

Analytics in Advertising

Attention in Advertising

Attribution in Advertising

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B

benefits-based attitudes in Advertising

Bounce Rate in Advertising

Brand Awareness in Advertising

Brand Building in Advertising

Brand equity in Advertising

Brand image in Advertising

Brand personality in Advertising

Browser in Advertising

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C

Call to Action (CTA) in Advertising

Channel in Advertising

Click-through Rate (CTR) in Advertising

Client-agency relationship in Advertising

Communication in Advertising

Communication Mix in Advertising

Competitors Lawsuits in Advertising

Comprehension in Advertising

Consumer behavior in Advertising

Consumer Segmentation in Advertising

Contextual Targeting in Advertising

Conversion in Advertising

Conversion Pixel in Advertising

Conversion Rate in Advertising

Conversion Tracking in Advertising

Cookie in Advertising

Copy in Advertising

Copyright Act, 1957 in Advertising

Copywriting in Advertising

Cost per Acquisition (CPA) in Advertising

Cost per Click (CPC) in Advertising

Cost per Lead (CPL) in Advertising

Cost per Thousand (CPM) in Advertising

Cross-Device Targeting in Advertising

Cultural differences in Advertising

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D

Defamation & Emblem and Names Act, 1980 in Advertising

Demand-Side Platform (DSP) in Advertising

Direct Marketing in Advertising

Direct Response in Advertising

Display Advertising in Advertising

Distraction effect in Advertising

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E

Email Advertising in Advertising

Expandable Banner in Advertising

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F

Frequency in Advertising

Frequency Capping in Advertising

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G

GDPR in Advertising

Geographic Targeting in Advertising

Global Advertising in Advertising

Global Branding in Advertising

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I

Impression in Advertising

Indian Contract Act, 1872 in Advertising

In-Stream Video Ads in Advertising

Integrated Marketing Communication in Advertising

Interstitial Ads in Advertising

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K

Keyword in Advertising

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L

Landing Page in Advertising

Lead in Advertising

Lookalike Audience in Advertising

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M

Market Experimentation in Advertising

Market globalization in Advertising

Media Buying in Advertising

Media Decisions in Advertising

Media Strategy in Advertising

Mobile Search in Advertising

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N

Native Advertising in Advertising

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O

Overlay in Advertising

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P

Paid Search in Advertising

Patent & Trademarkets Act in Advertising

Pay-Per-Click (PPC) in Advertising

Persuasion in Advertising

Pop-Under in Advertising

Pop-Up in Advertising

Positioning in Advertising

Programmatic Media Buying in Advertising

Public Relations in Advertising

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R

Reach in Advertising

Retargeting/Remarketing in Advertising

Rich Media in Advertising

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S

Sales Promotion in Advertising

Search Advertising in Advertising

Segmentation in Advertising

Self Regulation Code in Advertising

Social Advertising in Advertising

Social Responsibility in Advertising

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V

View-Through in Advertising

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W

Word-of-mouth advertising in Advertising