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When the main part of the name in a multi word brand name remains the same, the disturbance of the change is less and can be well managed. But if the main word or the complete name changes, all can be lost overnight by the marketing organization.
Without resorting to a complete change of name, the brand can benefit from a slight modification thereof. Some examples of name change are listed below
- Tata Nihar became Nihar after HLL purchased it
- Binaca became Cibaca through an international acquisition by Ciba Geigy.
- Teenopol became Ranipol
- Jyoti appliances became Jaipan Appliances.
- Annapoorna became Kissan Annapoorna
- Lehar Pepsi became Pepsi.
