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The Certified Search Engine Marketing Professional certification program will guide you on every nuance of various areas in search engine optimization. This certification will primarily focus on evaluating candidates as per the firm’s requirements for functioning Search Engine Marketing Campaigns.
Why become a Certified Search Engine Marketing Professional?
This certification is introduced for the professionals and graduates who are willing to build their career and excel in it and practitioners who are already working, this certification is applicable for them as well. In this competitive market to prove your value a candidate must display his best skills to the organisation, this certification will instill those skills that you need to present the best to the company.
Who should take this certification?
Job seekers who are looking for employment opportunities in the Search engine marketing department of different companies and professionals and graduates who wish to strengthen their CV’s and aspire to achieve the best position in the firm, this certification is highly recommended for them.
Roles and responsibilities of a Certified Search Engine Marketing Professional
Roles and responsibilities should be known before you apply for a certification, it gives you an idea about if you are mentally ready to handle and undertake these activities after completion of certification.
- To function and communicate through emails
- To undertake research regarding keywords and trends, algorithms to ensure that one is targeting the right keywords
- To create content based on exclusive and new trends
- To analyze feedback and research on keywords
- To manage ad campaigns
- To handle and adjust the targets
- To undertake statistics, data and analysis
Benefits of taking Vskills Certification
Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:
- The certifications will have a Government verification tag.
- The Certification is valid for life.
- Candidates will get lifelong e-learning access.
- Access to free Practice Tests.
- Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and Shine.com
Exam Details
- Exam Duration: 60 minutes
- Vskills Exam Code: VS-1219
- Number of questions: 50
- Maximum marks: 50
- Passing marks: 25 (50%)
- Exam Mode: Online
- There is NO negative marking in this module.
Course Details
The Certified Search Engine Marketing Professional exam covers the following topics –
Search Engine Marketing Overview
- Understanding Google search
- Rule based personalization of marketing at internet scale
- Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
- PPC Definition & how it function
- Important Terms – Quality Score, Conversion Rate, etc.
- Quality Score Overview Understanding
Strategizing PPC campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non overlapping Ad Groups
Market Analysis
- Understanding industry key drivers
- Competitive Analysis
- Organizational positioning
- Targeting
Ad writing Techniques
- Compelling ads that increase click through rates (CTR) lower costs
- Understanding, Analyzing & Improving – Relevance & Quality score
- Improve conversion rates Targeted ads & relevant landing pages
- Ad Preview tool
- Best Practices like using features such as reviews, +1 button etc
Campaign Management
- Overview of the tools
- Understanding advance functionality
Bid Management Plan
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features CPA bidding, position preference etc
Effective landing pages
- Importance of UI/UX design
- Call to Action
Performance Tracking
- Set campaign objectives & goals
- Define Performance metrics
- Monitor PPC activity with Google Analytics
Decipher User Psychology
- Understand & connect with the user
- Benefit from search behavior of prospective customer
Reporting & Analysis
- Integrate PPC account with Google Analytics
- Understanding reports and define the future plan of action
Testing
- Multivariate Testing
- A/B split Testing
SEM Management (Other Opportunities)
- Remarketing
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure view through conversions
Affiliate Marketing
- Advertiser
- Publisher
- Consumer
Mobile Marketing
- Introduction
- Mobile Advertising
- Understanding the market
Preparation Guide for Vskills Certified Search Engine Marketing Professional
Preparation and hardwork walks along the same path, you need to prepare yourself through quality resources and put efforts in the right direction, and this can only happen if we have a proper preparation guide. Study guide or preparation guide is all about providing us with genuine resources with proper methods which are useful for us during exam preparation.
Step 1 – Review Exam Objectives
Before beginning the preparation refer to the Exam syllabus, it will keep you on your toes and will motivate you to decide your learning pattern according to the syllabus. The exam includes the following domain.
- Search Engine Marketing Overview
- Pay per click overview
- Strategizing PPC campaigns
- Market Analysis
- Ad writing Techniques
- Campaign Management
- Bid Management Plan
- Effective landing pages
- Performance Tracking
- Decipher User Psychology
- Reporting & Analysis
- Testing
- SEM Management
- Affiliate Marketing
- Mobile Marketing
Refer: Certified Search Engine Marketing Professional Brochure
Step 2 – Learning with Books
Books are our best friends, you can refer to as many books you want for the exam preparation. It is easily available online and in books stores as well. Books are considered as one of the most reliable and valuable resources. They provide us quality knowledge in detail. Top 3 books are mentioned below for this certification exam.
- Subprime Attention crisis by Tim Hwang. It is one of the bestsellers. This book reveals the internet’s precarious foundation in Subprime Attention Crisis. The book has highlighted how digital advertising is getting so much appreciation and growth.
- Search engine optimization by Jonathan Russel. This book is especially for beginners and enlightens upon the secret to succeeding in any business.
- A holistic guide to online marketing by Joey Donovan Guido. If you need some deep knowledge regarding online marketing this book is your savior. It has all kinds of information related to marketing and how it functions.
Step 3 – E-learning and Study material
Online learning makes boring learning fun. It creates curiosity and motivates us to do better. The motive of learning through e-learning is to make ourselves much more clear about the concepts through different perspectives as there is so much availability of content through different experiences on sites. Various platforms give us the opportunity of exploring more and more knowledge which is a benefit before exams. Study materials are our new requirements and efficient source as well, it has all the required content which makes learning easy. Vskills offers you its E-Learning Study Material and its hard copy as well, to supplement your learning experience and exam preparation. Moreover, this online learning material is available for a lifetime and is updated regularly.
Refer: Certified Search Engine Marketing Professional Sample Chapter
Step 4 – Check your Progress with Practice Tests
To develop exam-taking endurance, you must attempt multiple practice tests before the exam. It will help you learn all the quirks related to exams. Practice tests take you towards your aspired goal or score in the examination, hence always attempt mock tests through reliable resources for quality practice test questions. Hence always attempt mock tests through reliable resources for quality practice test questions.
