Certified Marketing and Sales Analytics Professional

Marketing and Sales Analytics professionals are responsible for compiling, analyzing, and reporting sales data. They monitor all the competitive activity, customer, and latest market trends. Marketing and Sales Analytics professionals also provide insights for guiding the sales and marketing teams as well as they also contribute to the development of sales plans and objectives. Further, they have day to day tasks, some of them include:

Marketing and Sales Analytics professionals handle the monitoring and evaluation of sales performance. Moreover, they also determine sales potential and make recommendations accordingly.
Next, they analyze sales funnels and measure the ROI of online and offline advertising campaigns.
They also report on marketing KPIs such as conversion rates, website traffic, and social media engagement. And, they track email campaign metrics that include delivery, open, or click-through rates.
Further, in their daily task, they also monitor budget distribution and performance of paid ad campaigns. And, conduct competitive research and analyze benchmarking data.
Lastly, they have the ability to implement marketing tools for supporting promotional projects.

So, let’s get started with the in-depth details and resources to become a Certified Marketing and Sales Analytics Professional

Vskills Certified Marketing and Sales Analytics Professional

To understand about Marketing and Sales Analytics we must first learn about the term analytics. Analytics refers to a business process that includes data collection, processing, analysis and interpretation for decision making as well as gaining insights. It is also classified as the tool for effectively competing as it provides insights and informed decision making. Talking about the Vskills Marketing and Sales Analytics professional certification, this is best fit for marketing professionals, managers, consultants and graduates who want to excel in marketing analytics. And, also for those who are already working and want to get advanced in the same.

This certification will help candidates to enhance their skills and knowledge to stand out in today’s competitive job market. However, there is a great demand for Marketing and Sales Analytics Professionals as the top Companies specializing in marketing, sales, brand management, and consultancy, are constantly hiring Certified Marketing and Sales Analytics Professionals.

Vskills certification providers give candidates access to top exams as well as provides exam benefits. This includes:

The certifications will have a Government verification tag.
The Certification is valid for life.
Candidates will get lifelong e-learning access.
Access to free Practice Tests.
Candidates will get tagged as ‘Vskills Certified’ On Monsterindia.com and ‘Vskills Certified’ On Shine Shine.com.

Course Outline

Certified Marketing and Sales Analytics Professional covers the following topics –

Analytics Introduction

Evolution and Scope
Data Management and Types
Decision Models
Problem Solving and Decision Making

Using Spreadsheets for Analytics

Excel Formulas
Excel Functions
Spreadsheet Add-Ins
What is Spreadsheet Modeling

Visualizing Data in Spreadsheets

Excel Data Visualization Tools
Data Queries in Excel
Data Summarization in Excel
PivotTables and Pivot Charts

Descriptive Statistical Measures

Statistical Notation
Measures of Location
Measures of Dispersion
Measures of Shape
Measures of Association
Frequency Distributions
Excel Descriptive Statistics Tools

Probability Distributions

Probability Basics
Discrete Probability Distributions
Continuous Probability Distributions
Distribution Fitting

Marketing Management

Defining Marketing for the 21st Century
Core Concepts in Marketing
Marketing Environment
Company Orientation towards Market Place
The Holistic Marketing Concept

Marketing Research Process

The Research Process
Formulating the Research Problem
Choice of Research Design
Determining Sampling Design and Sampling Size
Preparing the Research Report
Evaluation and Control of Marketing Research

Sampling and Hypothesis

Statistics Basics
Data Basics
Measurement Systems
Some Basic Terms
Types of Sample Designs
Bases of stratification
Characteristics of a Good Sample Design
Determining the Sample Size

Data Processing and Analysis

Data Preparation
Data Validation
Data Editing
Coding
Tabulation
Data-Processing Methods

Forecasting Methods

Forecasting Basics
Moving average and Exponential methods
Decomposition method
ARIMA Model

Environmental Analysis

PEST
Anticipating Changes in the Law
Economic Factors
International Factors
Social Factors
Technological Factors
Competitive Intelligence

Segment-Target-Position

Segmentation
Targeting
Positioning
Branding

Marketing Strategies

Strategic Intent
Ansoff’s Product/Market Matrix
The Boston Matrix
Bowman’s Strategy Clock
Generic Strategies – Michael Porter ()
The danger of Being ‘Stuck in the Middle’
Marketing Control
Internal Marketing
The Balanced Scorecard
Gap Analysis
KPI

Test Marketing

Test Marketing
Other Forms of Experimentation
Innovation

Pricing Policy

Pricing Decisions
Pricing Approaches
Pricing and Market Share
Pricing Strategies
Price Adjustment Strategies

Digital Marketing

Introduction
E-Commerce
Search Engine Optimization
Social Media
Behavioral Targeting
Email Marketing
Customer Relationship Management

Sales Management

Objectives of Sales Management
Sales Executives as Coordinator
Coordinating with Advertising
Co-ordination with Production
Co-ordination with Human Resource
The Four Sales Channels
Sales Management in the 21st Century
A Five-Step Remedy
“Top Gun” Sales Managers

Theories of Selling

“Right Set of Circumstances” Theory Of Selling
“Buying Formula” Theory of Selling
“Behavioral Equation” Theory

Prospecting, Objection Handling and Closing

Prospecting
Formulating Prospect Definitions
Searching out Potential Accounts
Sales Resistance
Closing Sales

Sales Forecasting

Market Potential
Analyzing Market Potential
Market Indexes
Sales Potential
Sales Forecasting Methods
Qualitative Forecasting Methods
Poll of Sales Force Opinion
Survey of Customers’ Buying Plans
Projection of Past Sales
Moving Average Method
Regression Analysis
Econometric Model Building and Simulation

Advanced Sales Analytics

Campaign Effectiveness Analysis
Dealer wise and Region wise Analysis
Customer Analytics (Acquisition, NPS, Lifetime Value, etc)
Customer Engagement
Promotion Analytics
Sentimental analysis

Advanced Marketing Analytics

Marketing Success Metrics
Price Analytics
Market Mix Modeling
Digital Marketing Analytics (Web, social media, digital ad)
Customer Engagement

Preparation Guide for Vskills Certified Marketing and Sales Analytics Professional

A preparation guide basically refers to the essential resources and study materials required for the exam. Candidates here need to research for the best study resources in order to prepare better for the certification exam. Moreover, it will also help them to complete their syllabus quickly and with a good understanding of the concepts. And, for the Certified Marketing and Sales Analytics Professional exam, below are the resources provided by Vskills that will help candidates to cover all the concepts and prepare well for the exam.

Certified Marketing and Sales Analytics Professional study guide

Get Familiar Exam Objectives

Exam objectives provide a brief about the exam topics that includes various sections and subsections. So, Candidates should get exam objectives to get a better understanding of the content and topics related to the exam. Moreover, it also provides a benefit to candidates to learn and explain things better during the preparation time. For Certified Marketing and Sales Analytics Professional, the topics include –

Analytics Introduction
Using Spreadsheets for Analytics
Visualizing Data in Spreadsheets
Descriptive Statistical Measures
Probability Distributions
Marketing Management
Marketing Research Process
Sampling and Hypothesis
Data Processing and Analysis
Forecasting Methods
Environmental Analysis
Segment-Target-Position
Marketing Strategies
Test Marketing
Pricing Policy
Digital Marketing
Sales Management
Theories of Selling
Prospecting, Objection Handling and Closing
Sales Forecasting
Advanced Sales Analytics
Advanced Marketing Analytics

Vskills E-Learning

Vskills E-learning for Certified Marketing and Sales Analytics Professional helps candidates to get a better understanding of the content by providing them the online learning material for a lifetime. This learning material comes with hard copy material that will help them in improving skills and staying up to date with the learning curve for getting better opportunities.

Reference Books for better understanding

Those Candidates who want to get in-depth details for the topic or content can take references from the books related to the exam. That is to say, reference books can be helpful for understanding concepts and topics fastly. However, for the Certified Marketing and Sales Analytics Professional exam, there are various books available which you can find online or in libraries. Some of the books are as follows:

Marketing and Sales Analytics Book by Cesar A. Brea
Marketing Analytics Book by Grigsby Mike

Evaluate yourself with Practice Test

Using Practice tests after completing any topic can be beneficial for candidates to understand the weak areas as well as for taking assessments to test their skills. This also helps in improving answering skills so that they can much of their time during the exam. Moreover, by assessing themselves candidates will get a clear view of their preparation and then start working on it accordingly. So, start practicing for the exam and get certified.