Defining Sales quota and objectives

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Sales quota is the minimum sales goal to be achieved within a specific time period (that can be a day, a week, a month, or financial quarter or year). A sales quota may be minimum amount of monetary value or product sold. It is the responsibility of the management to sets the sales quota and the sales territory.

The sales quotas can be set for revenue, margins, new customers or any other goals.  Sales quota can be assigned depending on the ability of the sales representative, past performance, market expectations or any combination.

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