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Strategies for Negotiation
The two common types of negotiation strategies are distributive negotiation and integrative negotiation. Distributive Negotiation is one in which one party wins, and other loses. On the other extreme, integrative negotiation can be described as the negotiation in which the two-party finds a mutually acceptable solution, and wins something. To choose the most apt strategy for a particular situation it’s important to understand the difference between distributive and integrative negotiation strategies.
Negotiation is a decision-making process, in which two parties with different needs, interest and preferences discuss an issue to come up with a solution which is agreeable to the parties involved. Distributive negotiation is chosen over integrative negotiation when goals are a fundamental issue between the parties, however, if it is not so, integrative negotiation is opted.
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