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Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. In layman terms, an employee value proposition (EVP) is the unique set of benefits that an employee receives in return for the skills, capabilities, and experience they bring to a company. An EVP is about defining the essence of your company – how it is unique and what it stands for.
Minchington (2005) defines an Employee Value Proposition (EVP) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization. The EVP is an employee-centered approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and the external target audience. An EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention.
It has become closely related to the concept of employer branding, in terms of the term EVP being used to define the underlying ‘offer’ on which an organization’s employer brand marketing and management activities are based. In this context, the EVP is often referred to as the Employer Brand Proposition.
