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Performance measurement
There is a strong relation between the largest arcs of supplier and customer integration to market share and profitability. It is imperative that organizations take advantage of supplier capabilities and highlight a long-term supply chain perspective in customer relationships to be successful. Performance measurement is key in maintaining efficiency and competitive advantage. The internal checks for a company can be collected and analyzed in-house, these include costs and customer service, etc. while the external performances are calculated through customer feedback and benchmarking.
