Certified Marketing Planning Manager

A Marketing Planning Manager usually works on the overall development and growth of a companies product and formulate various marketing strategies. To add on, they are responsible for executing the product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.

Marketing Planning Manager: Roles and Responsibilities

As a Marketing Manager, you will be responsible for leading the company’s product managers to implement new product market launch plans with sales materials and promotional elements to increase sales of new and current products. To add on, you will be developing a comprehensive situation analysis including competitor, regional, and corporate SWOT analysis. Furthermore, you will be working in the marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing.

Vskills Marketing Planning Manager

With the Vskills Certified Marketing Planning Manager, you will be able to develop all the relevant skills and knowledge required in this field. Moreover, this certification tests the candidates on various areas in marketing audit, environmental analysis, segmentation, targeting, position, marketing strategies, SWOT, pricing, distribution, communication, implementation, ethics, and digital marketing. Also, this course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Benefits of the Certification

Earning Vskills Marketing Planning Manager Certification can help candidate differentiate in today’s competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Job seekers looking to find employment in marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger, and existing employees looking for a better role can prove to their employers the value of their skills through this certification.

Vskills being India’s largest certification provider gives candidates access to top exams as well as provides after exam benefits. This includes:

The certifications will have a Government verification tag.
The Certification is valid for life.
Candidates will get lifelong e-learning access.
Access to free Practice Tests.

Test Details

Exam Duration: 60 minutes
Number of questions: 50
Maximum marks: 50
Passing marks: 25 (50%).
There is NO negative marking in this module
It is an online examination

Course Outline

Marketing Plan

Introduction
Marketing Plan Aims and Objectives
Content of the Marketing Plan
Progress Measurement
Performance Analysis
Marketing Plans Usage
Marketing Planning Process

Marketing Audit

Introduction
The Marketing Audit Procedure
The Marketing Environment
Organizational Audit
Environmental Auditing
Innovation Audit
Auditing Tools

Environmental Analysis

PEST
Anticipating Changes in the Law
Economic Factors
International Factors
Social Factors
Technological Factors
Competitive Intelligence

Segment-Target-Position

Segmentation
Targeting
Positioning
Branding

Marketing Strategies

Strategic Intent
Ansoff’s Product/Market Matrix
The Boston Matrix
Bowman’s Strategy Clock
Generic Strategies – Michael Porter ()
The danger of Being ‘Stuck in the Middle’
Marketing Control
Internal Marketing
The Balanced Scorecard
Gap Analysis
KPI

SWOT Analysis

Bringing the SWOT Elements Together
SWOT Analysis – Exercise
The Marketing SWOT

Products and Markets

Market Development
Related Diversification
Unrelated Diversification
New Product Development

Test Marketing

Test Marketing
Other Forms of Experimentation
Innovation

Pricing policy

Pricing Decisions
Pricing Approaches
Pricing and Market Share
Pricing Strategies
Price Adjustment Strategies

Distribution

Choosing the Distribution Channel
Evaluating Current Distribution Channels

Communication Mix

Marketing Communications
Media Planning and Cost

Sales Promotions

The Role of Sales Promotion
Sales Promotion Objectives
Consumer Sales Promotion Techniques

Implementation of Marketing Plans

Marketing Implementation
Marketing Action Plan
The Marketing Plan Outline
Market Segmentation
Market Overview
Competitive Overview:
Writing SWOT
Goals and Objectives
Strategies
Marketing Mix Strategy
Place Strategy
Scheduling
Budgeting
Assignment and Implementation
Tracking Procedures

Ethics

What is Ethics?
Individual Characteristics
Organizational and Industry Factors
Ethical Dilemmas
Managing Ethics
Ethics Committee
Commodities Act, Corporate Culture and Ethical Climate
Improving Ethical Decision Making

Marketing Ethics

What are Ethical Issues in Marketing?
Consumerism
Environmentalism
Pricing Ethics
Higher Prices Factors
Distribution Ethics
Promotion Ethics
Deceptive Advertising

Socially Responsible Marketing

Enlightened Marketing

Digital Marketing

Introduction
E-Commerce
Search Engine Optimization
Social Media
Behavioral Targeting
Email Marketing
Customer Relationship Management

Preparatory Guide for Marketing Planning Manager

Preparatory guide for Certified Marketing planning manager

Study Resources: Exam Objectives

The course domains and modules act as a blueprint for the exam. This will help candidates to easily start preparing for the exam. Also, for the Vskills Marketing Planning Manager Certification, the exam topics to refer to are:

Marketing Plan
Marketing Audit
Environmental Analysis
Segment-Target-Position
Marketing Strategies
SWOT Analysis
Products and Markets
Test Marketing
Pricing Policy
Distribution
Communication Mix
Sales Promotion
Implementation of Marketing Plans
Ethics
Marketing Ethics
Socially Responsible Marketing
Digital Marketing

Refer: Vskills Certified Marketing Planning Manager Broucher

Study Resources: Vskills E-Learning

For the Vskills Certified Marketing Planning Manager Certification examination, our team has provided online study material. Also, this online material for this is regularly updated. Furthermore, e-learning is bundled with hard copy material which helps candidates to improve and update the learning curve for superior and better opportunities.

Refer: Vskills Certified Marketing Planning Manager Sample Chapter

Study Resources: Reference Books

It is important to prepare for the right books. To ease out your hunt for books we have provided a list of books which you can refer to:

The New Rules of Marketing and PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
How to Write a Marketing Plan by John Westwood

Study Resources: Practice Test

After studying for the examination, it is important to practice sample papers. Practicing sample test will help you analyze your weak areas and strengths. Moreover, you will be able to improve your answering skills that will result in saving a lot of time. So, make sure to find the best practice sources.

certified marketing planning manager free practice test

Job Interview Questions

If you are looking to crack your job interview in first attempt, then you must check out these interview questions. The sole purpose of these questions is to assist you in your job preparation.