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Goal Setting In A Social Environment for Social Media Marketing

Social media networks are mode of social interaction. It is a platform of sharing and discussing information among human beings. Social media can include text, audio, video, images, podcasts and other multimedia communication elements. Social media sites are nothing but a group of special and user friendly websites.

Social media marketing is a very broad term. Social media marketing is a technique of building a business using various social media networks. For instance, videos and blogs that gives exposure to your company.

ultra-effective social media goals to help you maximize your returns from social media:
Increase brand awareness

According to our recent State of Social Media 2016 survey, brand awareness is the top reason marketers use social media. It’s easy to understand why: The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.

Social media marketing has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately.
Potential metrics to measure brand awareness:

Followers count – “How many people can you potentially reach?”
Reach of your social media posts – “How many people have do reach each day / week / month?”
Mentions, shares, and RTs – “How many people are talking about your brand or sharing your social media posts?”

Drive traffic to your website

One step further from having a brand presence on social media is driving visitors to your website or blog, who might turn into your customers.

Three in five marketers use social media to distribute their content and drive traffic to their sites. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments.
Potential metrics to measure traffic:

Traffic from social media – “How many visitors are coming from your social media channels?”
Share of overall traffic – “How much of your overall traffic does social media account for?”
Bounce rate of social media traffic – “What is the quality of the traffic from social media?”
Clicks on your social media posts – “How well is the messaging of your social media posts?”

Generate new leads

Lead generation is typically used by companies with a long sales process, such as enterprise software companies.

According to HubSpot, It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).

The definition of a lead is quite broad, but it usually means that the person has provided your company with some form of information about themselves such as their name, email address, and similar. There are many ways to track your social media lead generation efforts and the list below includes a few of the more common metrics to track to quanitify your social media leads.
Possible metrics to track lead generation:

Personal information (usually email addresses) collected through social media – “How many leads have you collected through social media?”
Downloads of your gated content – “How many people visited from social media and downloaded your gated content?”
Participation – “How many people participated in your social media contest or events and shared their information with you?”
Clicks on your lead-generation social media posts – “How well is your messaging on those posts?”
Conversions of leads from social media – “How good are the leads from social media?”