Pre Testing Ads

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Pre Testing Ads

The pre testing of ad is an important duty to be performed by the advertiser. Pre testing ad is a means to test ad campaigns in order to increase the chances of coming up with the most effective ad and to spot any communication gaps in the flow of message. It is also called evaluative research as it evaluates ideas before they are implemented. Pre- testing ads is essential in today’ competitive advertisement arena, where large sum of money is spent to connect with the audience. With pre testing you can assess the ad campaign and know the possible errors and work on them so that there is successful implementation of ideas along with successful achievement of the goals.