Connecting With Customers

The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. … Today’s technology like social media and email allows businesses to reach their customers much faster than in the past, but there’s still a difference between reaching someone and connecting with them.

In today’s fast-paced world it’s easier than ever to connect with your audience in order to grow your customer base. At the same time, with so many tools and resources, it can also get complicated and overwhelming to make those personal connections.

For example, social media is a great way to connect with your customers if done correctly—creating valuable content that your customers want to share—but if you’re just updating your status with a “Buy my product” message, it’s a quick way to lose your following, and you’re not really connecting with your customers now are you?

To help you make those priceless connections, here are five simple and effective ways to connect with your customers, while growing your customer base at the same time.

Nice to know you
Want to connect with your customers? You have to get to know them on a personal level.

Knowing your customers lets you in on the secrets of what your specific audience loves to see and what annoys them. It gives you an insider perspective on the type of marketing content you need, the media sources you should be using, the sales conventions needed on your website, and the kinds of products and services you should be developing.

Keep them in the loop

Whether it’s a major announcement like the introduction of a new product/service, an upcoming promotion, or your latest blog post, it’s imperative that you keep your customers in the loop. Thankfully, this is becoming less challenging since you can easily reach your customers through an email, newsletters, push notifications onto their mobile devices, or updating your social media channels through tools like MailChimp and Hootsuite.

Keeping your customers updated lets them know more about your business and how you can bring value into their lives.

Provide superior customer service
Customer service is an absolute necessity in today’s customer-based world. This means responding to customers in a timely manner on social channels, forums, review sites, or emails whenever they have a question, inquiry, or concern. But, you also need to go above and beyond.Listen to what your customers are saying about you on social media. If you spot a customer raving about your company, thank them publicly for the kind words. If they have something negative to say, publicly, or privately—offer to make things right.

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