Marketing Mix Modelling

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Marketing Mix Models quantify the sales impact of various marketing activities and determine effectiveness and ROI for each marketing activity. Optimization can help chalk out a path for the future by showing how to manoeuvre marketing strategies, budgets, channels, pricing strategies, and produce the highest return for your marketing investments.

Marketing Mix Modeling helps brand managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning.