Important definitions and terminologies used in Services Marketing
A
Accessibility in Services Marketing
Active listening in Services Marketing
Adaptation in Services Marketing
Advertising in Services Marketing
Affinity marketing in Services Marketing
After-sales service in Services Marketing
Agile marketing in Services Marketing
Augmented product in Services Marketing
B
Behavioral targeting in Services Marketing
Benchmarking in Services Marketing
Brand equity in Services Marketing
Brand extension in Services Marketing
Brand loyalty in Services Marketing
Brand Positioning in Services Marketing
Break-even analysis in Services Marketing
Bundling in Services Marketing
C
Call center in Services Marketing
Campaign in Services Marketing
Cancellation policy in Services Marketing
Capacity management in Services Marketing
Channel conflict in Services Marketing
Co-branding in Services Marketing
Co-creation in Services Marketing
Cognitive dissonance in Services Marketing
Collaborative filtering in Services Marketing
Communication Campaign in Services Marketing
Community management in Services Marketing
Competition Analysis in Services Marketing
Competition Strategies in Services Marketing
Competitive advantage in Services Marketing
Competitive pricing in Services Marketing
Complaint handling in Services Marketing
Complaint Management in Services Marketing
Consumer behavior in Services Marketing
Consumers Expectations in Services Marketing
Contact point in Services Marketing
Content marketing in Services Marketing
Contextual marketing in Services Marketing
Continuous innovation in Services Marketing
Conversion rate in Services Marketing
Corporate branding in Services Marketing
Corporate identity in Services Marketing
Corporate reputation in Services Marketing
Corporate social responsibility in Services Marketing
Cross-selling in Services Marketing
Customer acquisition in Services Marketing
Customer Grievances in Services Marketing
Customer lifetime value in Services Marketing
Customer Relationship Management in Services Marketing
Customer relationship management (CRM) in Services Marketing
Customer retention in Services Marketing
Customer satisfaction in Services Marketing
Customer service in Services Marketing
Customer Value Hierarchy in Services Marketing
Customer value proposition in Services Marketing
D
Data mining in Services Marketing
Database marketing in Services Marketing
Decentralization in Services Marketing
Demand Forecasting in Services Marketing
Demand management in Services Marketing
Demand Patterns in Services Marketing
Demographic segmentation in Services Marketing
Differentiated marketing in Services Marketing
Differentiation in Services Marketing
Digital marketing in Services Marketing
Direct mail in Services Marketing
Direct marketing in Services Marketing
Disconfirmation in Services Marketing
Disintermediation in Services Marketing
Dissonance-reducing buying behavior in Services Marketing
Distribution in Services Marketing
Diversification in Services Marketing
E
E-CRM in Services Marketing
Electronic word-of-mouth (eWOM) in Services Marketing
Email marketing in Services Marketing
Emotional branding in Services Marketing
Employee empowerment in Services Marketing
Employee training in Services Marketing
Employee turnover in Services Marketing
Empowerment in Services Marketing
Endorsement in Services Marketing
Environmental scanning in Services Marketing
E-Retailing in Services Marketing
Ethical marketing in Services Marketing
Event marketing in Services Marketing
Exclusive distribution in Services Marketing
eXperience economy in Services Marketing
Experience marketing in Services Marketing
Experiential marketing in Services Marketing
Expert systems in Services Marketing
External Marketing in Services Marketing
F
Fairness in Services Marketing
Feedback in Services Marketing
Field marketing in Services Marketing
Focus group in Services Marketing
Forecasting in Services Marketing
Franchising in Services Marketing
Frequency marketing in Services Marketing
Frontline employees in Services Marketing
G
Gamification in Services Marketing
Gap analysis in Services Marketing
Geodemographic segmentation in Services Marketing
Global branding in Services Marketing
Global standardization in Services Marketing
Globalization in Services Marketing
Guerrilla marketing in Services Marketing
H
High-touch service in Services Marketing
Horizontal integration in Services Marketing
Horizontal marketing in Services Marketing
Human resource management in Services Marketing
I
Image advertising in Services Marketing
Inbound marketing in Services Marketing
Influencer marketing in Services Marketing
innovation in Services Marketing
Inseparability in Services Marketing
Intangible product in Services Marketing
Integrated marketing communication in Services Marketing
Interactive marketing in Services Marketing
Internal branding in Services Marketing
Internal marketing in Services Marketing
International marketing in Services Marketing
Internet marketing in Services Marketing
Involvement in Services Marketing
ISO certification in Services Marketing
J
Job design in Services Marketing
Job satisfaction in Services Marketing
Joint demand in Services Marketing
Joint venture in Services Marketing
K
Key account management in Services Marketing
Knowledge management in Services Marketing
L
Lead generation in Services Marketing
Licensing in Services Marketing
Lifetime customer value in Services Marketing
Lifetime value of a customer in Services Marketing
Limit pricing in Services Marketing
Local marketing in Services Marketing
Localization in Services Marketing
Logistics management in Services Marketing
M
Macroenvironment in Services Marketing
Mail survey in Services Marketing
Management of customer expectations in Services Marketing
Market development in Services Marketing
Market leader in Services Marketing
Market penetration in Services Marketing
Market positioning in Services Marketing
Market research in Services Marketing
Market segmentation in Services Marketing
Market share in Services Marketing
Marketing audit in Services Marketing
Marketing Management in Services Marketing
Marketing mix in Services Marketing
Marketing myopia in Services Marketing
Marketing Philosophies in Services Marketing
Marketing Planning in Services Marketing
Market-oriented Strategy in Services Marketing
Mass customization in Services Marketing
Mass marketing in Services Marketing
Mass transit advertising in Services Marketing
Measuring Satisfaction in Services Marketing
Media mix in Services Marketing
Merchandising in Services Marketing
Micro and Macro Environment in Services Marketing
Microenvironment in Services Marketing
Mission statement in Services Marketing
Moment of truth in Services Marketing
N
National advertising in Services Marketing
Need recognition in Services Marketing
Negative word-of-mouth in Services Marketing
Network effects in Services Marketing
Network marketing in Services Marketing
New product development in Services Marketing
Niche marketing in Services Marketing
Nonprofit marketing in Services Marketing
Nostalgia marketing in Services Marketing
Nurturing in Services Marketing
O
Offshoring in Services Marketing
On-demand service in Services Marketing
Online Marketing Research in Services Marketing
Online reputation management in Services Marketing
On-time delivery in Services Marketing
Opinion leaders in Services Marketing
Opt-in email in Services Marketing
P
Packaging in Services Marketing
Packaging promotion in Services Marketing
Participative pricing in Services Marketing
Partnership marketing in Services Marketing
Pay-per-click (PPC) in Services Marketing
People in Services Marketing
Perceived value in Services Marketing
Personal selling in Services Marketing
Personalization in Services Marketing
Persuasion in Services Marketing
Physical distribution in Services Marketing
Physical evidence in Services Marketing
Place in Services Marketing
Planned obsolescence in Services Marketing
Point of sale in Services Marketing
Point-of-purchase (POP) displays in Services Marketing
Positioning strategy in Services Marketing
Post-purchase dissonance in Services Marketing
Price in Services Marketing
Price bundling in Services Marketing
Price discrimination in Services Marketing
Price skimming in Services Marketing
Price-quality relationship in Services Marketing
Pricing in Services Marketing
Pricing Strategies in Services Marketing
Privacy policy in Services Marketing
Private branding in Services Marketing
Process innovation in Services Marketing
Product in Services Marketing
Product life cycle in Services Marketing
Product line in Services Marketing
Product mix in Services Marketing
Product placement in Services Marketing
Productivity in Services Marketing
Profitability in Services Marketing
Promotion in Services Marketing
Promotion mix in Services Marketing
Promotional advertising in Services Marketing
Psychographic segmentation in Services Marketing
Psychological Factors in Services Marketing
Public relations in Services Marketing
Pull marketing in Services Marketing
Purchase Decision in Services Marketing
Push marketing in Services Marketing
Q
Quality in Services Marketing
Quality control in Services Marketing
Quality management in Services Marketing
R
Referral marketing in Services Marketing
Relationship advertising in Services Marketing
Relationship marketing in Services Marketing
Repositioning in Services Marketing
Reputation management in Services Marketing
Response rate in Services Marketing
Retail marketing in Services Marketing
Revenue management in Services Marketing
Reverse pricing in Services Marketing
Risk assessment in Services Marketing
Role playing in Services Marketing
S
Sales forecasting in Services Marketing
Sales management in Services Marketing
Sales promotion in Services Marketing
Sales territories in Services Marketing
Sampling in Services Marketing
Segmentation bases in Services Marketing
Segmentation Criteria in Services Marketing
Segmenting Consumers in Services Marketing
Self-service technology in Services Marketing
Service blueprinting in Services Marketing
Service Branding in Services Marketing
Service Characteristics in Services Marketing
Service Distribution in Services Marketing
Service encounter in Services Marketing
Service Excellence in Services Marketing
Service failure in Services Marketing
Service Failures and Recovery in Services Marketing
Service gap in Services Marketing
Service intangibility in Services Marketing
Service management in Services Marketing
Service marketing triangle in Services Marketing
Service quality in Services Marketing
Service quality dimensions in Services Marketing
Service Quality Management in Services Marketing
Service Tax in Services Marketing
Services Strategy in Services Marketing
Servicescape in Services Marketing
Showrooming in Services Marketing
Social commerce in Services Marketing
Social media marketing in Services Marketing
Social responsibility in Services Marketing
Socially responsible marketing in Services Marketing
Societal marketing in Services Marketing
Special event marketing in Services Marketing
Sponsorship in Services Marketing
Standardization in Services Marketing
Strategic alliances in Services Marketing
Strategic marketing planning in Services Marketing
Sub-brand in Services Marketing
Success Factors in Services Marketing
Supplier selection in Services Marketing
Supply chain management in Services Marketing
Sustainability in Services Marketing
SWOT analysis in Services Marketing
T
Tagline in Services Marketing
Tangible product in Services Marketing
Target market in Services Marketing
Targeting strategy in Services Marketing
Telemarketing in Services Marketing
Test marketing in Services Marketing
Third-party logistics in Services Marketing
Total quality management in Services Marketing
Touchpoint in Services Marketing
Trade advertising in Services Marketing
Trade Barriers in Services Marketing
Trade shows in Services Marketing
Transactional marketing in Services Marketing
Trust in Services Marketing
U
Unique selling proposition (USP) in Services Marketing
User experience (UX) in Services Marketing
User-generated content in Services Marketing
V
Value chain analysis in Services Marketing
Value pricing in Services Marketing
Value Proposition in Services Marketing
Values in Services Marketing
Vendor analysis in Services Marketing
Vertical integration in Services Marketing
Viral advertising in Services Marketing
Viral marketing in Services Marketing
Visual merchandising in Services Marketing
W
Web analytics in Services Marketing
Webinars in Services Marketing
Website design in Services Marketing
Word of mouth marketing in Services Marketing
Word-of-mouth advertising in Services Marketing
World trade in Services Marketing
WTO in Services Marketing
X
X-selling in Services Marketing
Y
Yield management in Services Marketing
Z
Zero defections in Services Marketing
Zero-sum game in Services Marketing
