Inbound Marketing Glossary

Important definitions and terminologies used in Inbound Marketing

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A

A/B testing in Inbound Marketing

Adwords in Inbound Marketing

Algorithm in Inbound Marketing

Analytics in Inbound Marketing

Application Programming Interface (API) in Inbound Marketing

Attribution in Inbound Marketing

Attribution modeling in Inbound Marketing

Audience Aggregation in Inbound Marketing

Authority in Inbound Marketing

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B

B2B (Business-to-Business) in Inbound Marketing

B2C (Business-to-Consumer) in Inbound Marketing

Behavioral segmentation in Inbound Marketing

Behavioral targeting in Inbound Marketing

Blogging in Inbound Marketing

Branding in Inbound Marketing

Business Blogging in Inbound Marketing

Buyer Persona in Inbound Marketing

Buyer’s journey in Inbound Marketing

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C

Call-to-Action (CTA) in Inbound Marketing

case studies in Inbound Marketing

Chatbot in Inbound Marketing

Clickmap in Inbound Marketing

Click-Through Rate (CTR) in Inbound Marketing

Competition analysis in Inbound Marketing

Consumer behavior in Inbound Marketing

Content based engagement magnets in Inbound Marketing

Content creation in Inbound Marketing

Content curation in Inbound Marketing

Content Marketing in Inbound Marketing

Content personalization in Inbound Marketing

Conversion optimization in Inbound Marketing

Conversion Rate in Inbound Marketing

Customer Relationship Management (CRM) in Inbound Marketing

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D

Data analysis in Inbound Marketing

Demand generation in Inbound Marketing

Digital Marketing in Inbound Marketing

Direct traffic in Inbound Marketing

Drip email marketing in Inbound Marketing

Dynamic content in Inbound Marketing

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E

E-book in Inbound Marketing

E-commerce in Inbound Marketing

Editorial calendar in Inbound Marketing

Email Marketing in Inbound Marketing

Engagement in Inbound Marketing

Engagement Magnets in Inbound Marketing

Exit intent pop-up in Inbound Marketing

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F

Forms in Inbound Marketing

Frequency capping in Inbound Marketing

Friction in Inbound Marketing

Funnel in Inbound Marketing

funnels in Inbound Marketing

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G

Gamification in Inbound Marketing

Geotargeting in Inbound Marketing

Google Analytics in Inbound Marketing

guides in Inbound Marketing

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H

Hubspot in Inbound Marketing

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I

Inbound link in Inbound Marketing

Inbound Marketing in Inbound Marketing

Inbound Methodology in Inbound Marketing

Inbound Sales in Inbound Marketing

Incentive in Inbound Marketing

Incentivized sharing in Inbound Marketing

Influencer marketing in Inbound Marketing

Infographic in Inbound Marketing

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K

Keyword in Inbound Marketing

KPI (Key Performance Indicator) in Inbound Marketing

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L

Landing Page in Inbound Marketing

Landing page optimization in Inbound Marketing

Lead generation in Inbound Marketing

Lead Magnet in Inbound Marketing

Lead Nurturing in Inbound Marketing

Lead scoring in Inbound Marketing

Lifecycle Emails in Inbound Marketing

Local SEO in Inbound Marketing

Long-tail keyword in Inbound Marketing

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M

Marketing Automation in Inbound Marketing

Marketing funnel in Inbound Marketing

Marketing funnel stages in Inbound Marketing

Metrics in Inbound Marketing

Mobile optimization in Inbound Marketing

Mobile-first indexing in Inbound Marketing

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N

Native advertising in Inbound Marketing

NPS (Net Promoter Score) in Inbound Marketing

Nurturing in Inbound Marketing

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O

Omnichannel marketing in Inbound Marketing

Online reputation management in Inbound Marketing

On-page optimization in Inbound Marketing

Organic reach in Inbound Marketing

Organic Traffic in Inbound Marketing

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P

Persona in Inbound Marketing

Persona-based marketing in Inbound Marketing

Personalization in Inbound Marketing

Podcasting in Inbound Marketing

Pop-up in Inbound Marketing

PPC (Pay-per-Click) in Inbound Marketing

Product marketing in Inbound Marketing

Progressive profiling in Inbound Marketing

Promotion in Inbound Marketing

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Q

Quality score in Inbound Marketing

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R

Referral marketing in Inbound Marketing

Remarketing in Inbound Marketing

Responsive design in Inbound Marketing

Retargeting in Inbound Marketing

ROI (Return on Investment) in Inbound Marketing

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S

Sales cycle in Inbound Marketing

Sales enablement in Inbound Marketing

Sales Funnel in Inbound Marketing

Sales pipeline in Inbound Marketing

Search engine marketing (SEM) in Inbound Marketing

Search Engine Optimization (SEO) in Inbound Marketing

Segmentation in Inbound Marketing

SERP (Search Engine Results Page) in Inbound Marketing

Social Media in Inbound Marketing

Social media listening in Inbound Marketing

Social proof in Inbound Marketing

Strategy in Inbound Marketing

Subject line in Inbound Marketing

Syndication in Inbound Marketing

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T

Target Audience in Inbound Marketing

Testimonials in Inbound Marketing

Thought leadership in Inbound Marketing

Top of the funnel (TOFU) in Inbound Marketing

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U

Upselling in Inbound Marketing

User-generated content in Inbound Marketing

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V

Value proposition in Inbound Marketing

Video Marketing in Inbound Marketing

Video optimization in Inbound Marketing

Viral marketing in Inbound Marketing

Visual content in Inbound Marketing

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W

Webinar in Inbound Marketing

webinars in Inbound Marketing

Website Optimization in Inbound Marketing

Website traffic in Inbound Marketing

Website user experience (UX) in Inbound Marketing

White paper in Inbound Marketing

Word-of-mouth in Inbound Marketing

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X

XML sitemap in Inbound Marketing

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Y

Yelp in Inbound Marketing

YouTube Marketing in Inbound Marketing

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Z

Zero Moment of Truth (ZMOT) in Inbound Marketing

Zero-click search in Inbound Marketing

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