E-commerce Glossary

Important definitions and terminologies used in E-commerce

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A

A/B Testing in E-commerce

Abandoned cart in E-commerce

Ad campaign in E-commerce

Affiliate marketing in E-commerce

Affiliate program in E-commerce

Algorithm in E-commerce

API (Application Programming Interface) in E-commerce

App Stores in E-commerce

Artificial intelligence (AI) in E-commerce

Authentication in E-commerce

Average Order Value (AOV) in E-commerce

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B

B2B (Business to Business) in E-commerce

B2C (Business to Consumer) in E-commerce

Backend as a Service (BaaS) in E-commerce

Big Data in E-commerce

Bounce rate in E-commerce

Brick and mortar in E-commerce

Business Models in E-commerce

Business-to-Business (B2B) in E-commerce

Business-to-Consumer (B2C) in E-commerce

Buyer’s remorse in E-commerce

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C

Chargeback in E-commerce

Checkout in E-commerce

Churn Rate in E-commerce

Click and collect in E-commerce

Click-through Rate (CTR) in E-commerce

CMS (Content Management Systems) in E-commerce

Content marketing in E-commerce

Conversion optimization in E-commerce

Conversion rate in E-commerce

Cost Matrix in E-commerce

Cross-Selling in E-commerce

CSS (Cascading Style Sheet) in E-commerce

Customer Relationship Management (CRM) in E-commerce

Customer Retention in E-commerce

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D

Dark web in E-commerce

Data analytics in E-commerce

digital certificate in E-commerce

Digital signature in E-commerce

Digital wallet in E-commerce

Direct response marketing in E-commerce

Domain Name in E-commerce

Dropshipping in E-commerce

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E

E-commerce in E-commerce

EDI in E-commerce

Electronic Funds Transfer (EFT) in E-commerce

Electronic Payment Systems in E-commerce

E-mail in E-commerce

Email automation in E-commerce

E-marketplace in E-commerce

End-to-end encryption in E-commerce

E-procurement in E-commerce

Escrow in E-commerce

Exit intent popup in E-commerce

Express checkout in E-commerce

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F

firewall in E-commerce

Fraud management in E-commerce

Fraud prevention in E-commerce

Fulfilled by Amazon (FBA) in E-commerce

Fulfilled by Merchant (FBM) in E-commerce

Fulfillment in E-commerce

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G

Gateway in E-commerce

Google AdWords in E-commerce

Gross merchandise value (GMV) in E-commerce

Growth hacking in E-commerce

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H

Header bidding in E-commerce

Hosting in E-commerce

HTML in E-commerce

HTML (Hypertext Markup Language) in E-commerce

HTML5 in E-commerce

Hybrid e-commerce model in E-commerce

Hypertext in E-commerce

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I

In-app purchase in E-commerce

Influencer in E-commerce

Information architecture in E-commerce

In-store pickup in E-commerce

Internet Banking in E-commerce

Inventory in E-commerce

Invoicing in E-commerce

ISP in E-commerce

IT Act in E-commerce

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J

Java in E-commerce

JavaScript in E-commerce

Joint venture in E-commerce

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K

Key performance indicator (KPI) in E-commerce

Key Performance Indicators (KPI) in E-commerce

Keyword research in E-commerce

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L

Landing page in E-commerce

Landing page optimization in E-commerce

Lead magnet in E-commerce

Lifetime Customer Value (LCV) in E-commerce

Live chat in E-commerce

Logistics in E-commerce

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M

Marketplace in E-commerce

Merchant in E-commerce

message security in E-commerce

Mobile app in E-commerce

Mobile Commerce in E-commerce

Multi-channel selling in E-commerce

Multivariate testing in E-commerce

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N

Net Promoter Score (NPS) in E-commerce

Next-best-action (NBA) in E-commerce

Niche market in E-commerce

Non-disclosure agreement (NDA) in E-commerce

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O

off-site optimizations in E-commerce

Omni-channel in E-commerce

One-page checkout in E-commerce

Online advertising in E-commerce

Online marketplace in E-commerce

Online payment in E-commerce

On-site optimizations in E-commerce

Open rate in E-commerce

Order fulfillment in E-commerce

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P

Payment Gateway in E-commerce

Pay-per-impression (PPI) in E-commerce

PCI compliance in E-commerce

Performance and accessibility testing in E-commerce

Personal data in E-commerce

Platform in E-commerce

Privacy in E-commerce

Privacy policy in E-commerce

Product bundling in E-commerce

Product feed in E-commerce

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Q

QR code in E-commerce

Quality score in E-commerce

Query in E-commerce

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R

Responsive design in E-commerce

Return merchandise authorization (RMA) in E-commerce

Return on Investment (ROI) in E-commerce

Reviews and ratings in E-commerce

ROI in E-commerce

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S

Sales funnel in E-commerce

Sales tax in E-commerce

Search engine marketing (SEM) in E-commerce

Search engine optimization (SEO) in E-commerce

Secure Electronic Transaction (SET) in E-commerce

Security in E-commerce

Session Hijacking in E-commerce

Shopping cart in E-commerce

SLA in E-commerce

Social commerce in E-commerce

Social media marketing in E-commerce

SSL in E-commerce

SSL (Secure Sockets Layer) in E-commerce

Strategy in E-commerce

Strategy development in E-commerce

Subscription model in E-commerce

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T

Target audience in E-commerce

Tax nexus in E-commerce

Third-party payment processor in E-commerce

Top of funnel (TOFU) in E-commerce

Transaction in E-commerce

Trust badge in E-commerce

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U

Unit and integration testing in E-commerce

URL in E-commerce

User acquisition in E-commerce

User Experience (UX) in E-commerce

User interface (UI) in E-commerce

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V

Video conferencing in E-commerce

Viral marketing in E-commerce

Virtual storefront in E-commerce

VPN in E-commerce

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W

Web based e-mail in E-commerce

Web Browser in E-commerce

Web design in E-commerce

Web hosting in E-commerce

web server security in E-commerce

Webinar in E-commerce

Website Auditing in E-commerce

Web-site Design in E-commerce

White label in E-commerce

Wireframe in E-commerce

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X

XML in E-commerce

XML (Extensible Markup Language) in E-commerce

XML schema in E-commerce

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Y

Yield management in E-commerce

Yield management system (YMS) in E-commerce

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Z

Zero fraud liability in E-commerce

Zero-click checkout in E-commerce

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