The Research Process

Till now we have studied about marketing research definition, its different type, importance etc. now here we will discuss the marketing research process ; it involves different activities viz. formulating the research problem, choice of research design, determining sampling design and sampling size and evaluation and control of marketing research. The marketing research process involves a number of inter-related activities which overlap and do not rigidly follow a particular sequence. For example, if a researcher has formulated a research problem and is considering the sampling plan, he is supposed to consider the type of data to be collected as also the detailed tabulation. This is because the various steps are inter-woven into each other and each step will have some influence over the following step.