Welcome

• "I'm not a natural storyteller."

WHY: Data presentation mistakes you might be making

• The presentation I messed up
• spot the presentation mistakes
• Create your own presentation baseline
• You are not alone: Buddy System

WHY: The Science of Storytelling

• Neuroscience of Decision-Making
• Why Data Storytelling matters
• My cousin who smoked cigarettes

HOW: The first step of your Data Presentation

• GAME framework
• Goal: use these 3 Storytelling Chemicals
• Goal: determine the focus of your Data presentation
• Audience: ask these questions
• Audience: 4 preferred ways of communication
• Audience: get their buy-in with the IKEA effect
• Audience: think about what language they speak
• Audience: The Curse of Knowledge
• Message & Expression

HOW: Creating a Good Story

• What's a good story? Introducing the ABT framework
• Applying the ABT framework in Data & Analytics
• Exercise: create your own ABT story
• How to visualize your ABT story
• ABT framework - how to practice in real life
• The ABT framework - more resources
• Shark tank pitch (spot the storytelling elements)

HOW: Building your Data Story

• How to create an effective Data storyline
• Case 1 - introduction
• Case 1 - solution
• Characters in your Data Story
• Case 2 - introduction
• Case 2 - solution
• Data trailer
• Pyramid Principle

HOW: Using PowerPoint Effectively

• Choose the right insights
• How to avoid overwhelming your audience (examples)
• Death by PowerPoint (TED talk)
• How to deal with people asking to send the presentation

HOW: The Days Before Your Presentation

• Revision: How to practice your presentation
• Revision: which part to practice most?
• How to deal with presentation stress: 2 mindsets

HOW: Presenting with Impact

• Do a visual and auditory assessment
• The Verbal Cliffhanger: how to keep your audience engaged
• How to get rid of filler words (the UHMs, and AHs)
• Voice: tip for speaking more clearly
• Voice: How NOT to talk in your presentation (uptalk)
• Body language: two tips you haven't heard before
• Own the stage (walk around, come closer)
• Tip for remote presentations
• How to use metaphors

How to make insights more persuasive

• Talk benefits, not features
• Loss Aversion
• How to present numbers
• 7 principles to make your ideas stick

Effective Data Visualization

• Data Visualization best practices
• Chart Junk
• The Power of Chart Titles
• Data Visualization example: A Day in the Life of 1,000 Americans
• 6 Data Visualization lessons from 1 image
• Choose your chart
• Dashboard design

More Resources

• How to find more stories in your life
• 7 TED Talks in 7 days to become a confident speaker!
• Famous meme - 5 hidden lessons for Data Storytelling
• Data Storytelling with the ABT framework
• Data Storytelling

Analyze your growth: before vs. After

• Evaluate your next presentation

Closing

• Asking a favor
• Don't end here: Tips for next steps

Apply for Certification

https://www.vskills.in/certification/storytelling-certification-course