Vskills certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Market Research Analyst Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Job seekers looking to find employment in market research, marketing or sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
https://www.vskills.in/certification/market-research-analyst-table-of-content
http://vskills.in/certification/tutorial/marketing/certified-market-research-analyst/
https://www.vskills.in/certification/market-research-analyst-sample-questions
http://www.vskills.in/practice/market-research
Market Research Analysts are in great demand. Companies specializing in market research, marketing or sales are constantly hiring skilled marketing research analysts. Various public and private companies also need marketing research analysts for their market research, marketing or sales department.
Market Research Analyst Blogs
Update your marketing research knowledge with our latest online blogs.
Market Research Analyst Jobs
Checkout the various job openings for Market Research, click here..
Market Research Analyst Internships
Vskills runs its flagship internship programme where bright interns work with academic council, click to know more details..
We accept Visa/Master/Amex cards and all Indian Banks Debit Cards. There is no need to fill application form in case you are paying online.
Please click buy now to proceed for online payments.
1. Marketing Research
1.1 Introduction
1.2 Application of Marketing Research
1.3 Marketing Research Management
1.4 Role of Research
1.5 Qualities of a Marketing Research Manager
1.6 Marketing Research Function
1.7 Hiring Outside Agencies
2. Marketing Research Process
2.1 The Research Process
2.2 Formulating the Research Problem
2.3 Choice of Research Design
2.4 Determining Sampling Design and Sampling Size
2.5 Preparing the Research Report
2.6 Evaluation and Control of Marketing Research
3. Scientific Method and Research Design
3.1 Scientific Method
3.2 Research Design
3.3 Types of Research Design
3.4 Causal Designs
3.5 Method of Agreement
3.6 Causal Inference Studies
4. Research and Data Objectives
4.1 Research Objectives
4.2 The Research Plan
4.3 Specifying Data and Acquisition Methods
5. Research Communication
5.1 Factors in Decisions on Media
6. Primary Data Collection
6.1 Collection of Primary Data
6.2 Using Diaries
6.3 Questionnaire Design
6.4 Interviewing
6.5 The Role of Focus Groups
6.6 Survey
7. Secondary Data Collection
7.1 Methodological and Ethical Considerations
7.2 Compatibility of the Data with Secondary Analysis
7.3 Reporting of Original and Secondary
8. Sampling and Hypothesis
8.1 Statistics Basics
8.2 Data Basics
8.3 Measurement Systems
8.4 Some Basic Terms
8.5 Types of Sample Designs
8.6 Bases of stratification
8.7 Characteristics of a Good Sample Design
8.8 Determining the Sample Size
9. Data Processing and Analysis
9.1 Data Preparation
9.2 Data Validation
9.3 Data Editing
9.4 Coding
9.5 Tabulation
9.6 Data-Processing Methods
10. Multivariate Data Analysis
10.1 Multivariate Analysis (MVA)
10.2 Regression Analysis
10.3 Cluster Analysis
10.4 Factor Analysis
10.5 Conjoint Analysis
10.6 Correspondence Analysis
10.7 Neural Network Models
11. Forecasting Methods
11.1 Forecasting Basics
11.2 Moving average and Exponential methods
11.3 Decomposition method
11.4 ARIMA Model
12. Presentation and Report writing
12.1 Role of the Report
12.2 Types of Reports
12.3 Contents of the Report For Executives
12.4 Principles OD Report Writing
13. Ethical Issues in Marketing Research
13.1 Ethical Issues in Marketing Research
13.2 Ethical Issues Involving the Treatment of Respondents
13.3 Ethical Issues Relating to the Ethical Treatment of Researchers
14. Sales Analysis and Forecasting
14.1 Sales Analysis and Forecasting
14.2 Market Potential
14.3 Methods of Estimating Demand
15. Advertising Research
15.1 Importance of Advertising
16. Market Segmentation and Brand Positioning
16.1 Market Segmentation
16.2 Limitations of Psychographic Segmentation
17. Export Marketing Research
17.1 Export Marketing Research Why Export?
17.2 Problem s in Export Marketing Research
17.3 Use of Secondary Data (Or Desk Research)
