1. What is essential for customer relationship management
A. Customer/market knowledge
B. Data integration
C. Information technology
D. All of the above

2. What type of research designed to predict external occurrences affecting the long-term strategy of a organization is known as
A. Product analysis
B. Environmental forecasting
C. Strategic information analysis
D. None of the above

3. Which of the following is important challenge for marketing research
A. Internet and e-commerce
B. Data privacy legislation
C. Global market expansion
D. All of the above

4. What does the data research process consists of
A. Development of the appropriate research design
B. Execution of the research design
C. Communication of the results
D. All of the above

5. Which data collection method enables collection of the greatest variety and depth of raw data
A. Mail questionnaires
B. Telephone interviews
C. Observation techniques
D. Personal interviews

Answers:      1 (D), 2 (B), 3 (D), 4 (D), 5 (D)

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