Advertising Specialist
- Full time
- Rajarhat IN
- @Globe Centrix
Job Detail
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Job ID 8275
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Career Level Others
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Experience 2-4 Years
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Industry IT & BPM
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Qualifications Degree Bachelor
Job Description
About The Job:
- Role: Advertising Specialist
- Location: Rajarhat
- Experience: 3+ years
Key Responsibilities:
- Manage and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping networks.
- Conduct keyword research, ad copywriting, A/B testing, and audience targeting to maximize campaign performance.
- Analyze campaign performance metrics (CPC, CTR, CPA, ROAS) and adjust strategies to improve results.
- Perform regular bid adjustments, budget allocation, and strategy updates to align with business goals.
- Provide insights and recommendations to stakeholders on campaign performance, budget, and strategic direction.
- Track and report on KPIs to senior management, providing actionable insights and recommendations for campaign optimization.
- Stay up-to-date with Google Ads trends, tools, and features to ensure campaigns are using the latest best practices.
- Work collaboratively with content, design, and analytics teams to create compelling ad creatives and landing pages that improve conversion rates.
- Manage and report on monthly budget allocations and campaign forecasts.
Skills:
- Strong analytical skills with experience in using Google Analytics, Google Ads reporting, and other tools to measure and analyze campaign performance.
- Solid understanding of digital marketing principles and trends.
- Experience with campaign budget management and forecasting.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Google Ads certification (highly preferred).
- Strong communication skills, both written and verbal, with the ability to explain complex data insights to non-technical stakeholders.