Adobe Launch and Analytics

Job Detail

  • Job ID 8607
  • Career Level  Others
  • Experience  1-2 Years
  • Industry  Human Resources
  • Qualifications  Degree Bachelor

Job Description

About The Job:

  • Role: Adobe Launch And Analytics
  • Location: Hyderabad
  • Experience: 1+ yr

Responsibilities:

  • Role focused on analytics implementation, customization, and automation of data collection processes. Develops cohesive measurement strategies and planning that ensures data collection aligns to client’s priorities. Recommends processes for integrating platforms ensuring free flow data between systems.
  • Have good analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Launch
  • Must be hands-on and work as part of technical analytics team for data framework implementations using Adobe marketing suits/products
  • Design, develop and implement technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
  • Develop and perform code modifications, testing and deployment where appropriate
  • Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
  • Create and maintain Adobe Analytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser’s console and other tools is a must
  • Participate in clients’ QA and deployment processes (Agile methodology, etc.). Hands-on experience with one or more debugging tools
  • Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe Analytics.

Required skills