Certified Telecom Management Professional

TABLE OF CONTENT

Basics of Telecom

• Telecom Industry Overview
• Telecom Industry Evolution
• Industry Composition/Overview
• Indian Mobile SWOT
• Mobile Operators in India
• Mobile Operators in India
• Mobile Operators: Sharing Mobile Network Infrastructure in India
• Managed Service Providers
• Shifting Balance Towards Managed Services
• Managed Service Deals
• Handset Vendors
• Handset Companies of India
• Handset Maker Companies of India
• Value Added Service Providers
• Economic Benefits of Telecom Industry
• Factors Facilitating Growth of Telecom Sector
• GSM & CDMA Technologies & Markets
• CDMA vs. GSM
• Licensing & Regulatory Terms
• Status of Telecom Sector
• Synopsis- Unified Access Services Policy 2005
• Synopsis- Unified Access Services Policy 2012
• Other Modern Initiatives
• Summary

Telecom Fundamentals

• Introduction
• Common Telecom Terminology
• Generations of Cellular Networks
• Classification of Existing Systems
• General Network Components
• GSM Network Architecture
• GSM: Advantages & disadvantages
• CDMA Network Architecture
• CDMA Advantages & Disadvantages
• CDMA
• CDMA Network Structure
• CDMA Network Architecture
• Summary

Telecom Consumer Products

• Introduction
• Telecom Pricing
• Cost-based Pricing
• Demand-based Pricing
• Billing Methods
• Telecom Consumer Products
• mCommerce
• Handsets
• Summary

Basics of Telecom Marketing

• Introduction
• Telecom Value Chain
• Customer Lifecycle & Value Chain
• Customer, Consumer and Influencer
• Small Wallet Customers
• Differentiators
• Customer Promotion
• Customer Retention
• Retailer Promotion- Push from the Operator
• Retailer Promotion
• Revenue Measurement in Telecom
• Summary

Telecom Retail

• Introduction
• Telecom Retail
• Telecom Direct Distribution Channels
• Telecom Indirect Distribution Channels
• Prepaid Connections
• Postpaid Connections
• Telecom Brands
• Direct Communication
• Indirect Communication
• Summary

Marketing Vs Other functions

• Introduction
• Marketing Vs Sales
• Marketing and Sales Teams
• Telecom Organisational Structure
• Interdependence between Sales and Marketing
• Variations in Sales and Marketing Functions
• Cost and Revenue Centres
• Summary

Account Manager

• Introduction
• B2B Account Management
• Customer Profiling
• Sales Targets
• Account Manager Skills
• Activities of Account Manager
• Channel Management
• Sales Manager Skills
• Activities of Sales Manager
• Competitive Intelligence
• Summary

Marcom in Telecom

• Introduction
• Product Management
• Telecom Products
• Product Lifecycle
• Go-To-Market Strategy
• Telecom Stakeholders
• External Environment
• Internal Environment
• Product Manager and Channel Partners
• Qualities of Good Product Manager
• Competitive Tracking
• Market Communications
• Effective Marcom Strategy
• Integrated Marketing Communications
• Newer Forms of Communications
• Implementation of Communication
• Skills of Marcom Manager
• Summary

Operations Vs.Other Functions

• Introduction
• Operations in Telecom
• Operations Vs Other Functions
• Representative Structure of Operations and Service Function
• Qualities of Operations Team
• Operations Function in Other Organizations
• Summary

Contact Centre Operations

Training & Audit

Billing, Collection & Retention

Technical Team

Network Team

OSS and BSS Team

VAS Team

R&D Team

• Introduction
• Role of R&D Team in Telecom
• Challenges facing R&D
• R&D and Vendor Management
• IT Support Team
• IT Support
• Summary

Basics of Managing Accounts and Finances

• Introduction
• Sources of Revenue in Telecom
• Revenue Accounting
• Elements of Revenue from Customers
• Costs of Telecom Operator
• Financial KPIs for Telecom Organizations
• Profitability in Telecom Industry
• Summary

Finance Team and Its Role

• Introduction
• Finance & Accounts Function
• Finance & Accounts Team Vs other Teams
• Revenue Assurance
• Revenue Assurance Monitoring
• Fraud Management
• Churn Management
• Summary

Legal and Regulatory Affairs

• Introduction
• Regulatory Authorities of Telecom
• Regulatory Activities of Legal Team
• Legal Operational Activities of Legal Team
• Legal Teams in Telecom Organisations
• Summary