Sample Questions
1. ________ can be produced and marketed as a product.
A. Information
B. Celebrities
C. Durable goods
D. Organizations
2. Marketers often use the term ________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
3. Marketing is not a department so much as a ________.
A. Company orientation
B. Philosophy
C. Function
D. Branch of management
4. For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).
A. Value offering
B. Niche offering
C. Market offering
D. Segment offering
5. If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.
A. Service channel
B. Distribution channel
C. Brand channel
D. Relationship channel
Answers: 1 (A), 2 (D), 3 (A), 4 (C), 5 (A)
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