Understanding Public Relations as a discipline

• Explains the rationale behind maintaining Public Relations
• Explains the relationship between Community and Public Relations
• Illustrates the implications and benefits of having good Public Relations in the society
• Explains the process of Interpersonal Communication and explains its relation with  
•     Public Relations
• Explains the concept of Public Relations Field Dynamics and its application
• Explains Historical and Social Role of Public Relations in a society

Public Relations Principle and Practices

• Explains Public Relations Functions and Key Processes
• Explains the concept and relationship between Public Relations and Marketing
• Describes Public Relations Law
• Describes the concept and importance of Integrated Planning and Evaluation
• Explains the process of Public Relations and Conflict Resolution

Reputation, image and Impression Management

• Explains the outlook on Reputation Management - Concepts and Practices
• Describes the concept of Impression Management – Its key concepts and benefits

Public Relations Ethics

• Understand and educate the practitioners
• Understand the Social Responsibility in a country
• Understanding Public Relations Ethics - Theory and Practice
• Explains the various instruments applicable to Public Relations

Public Relations Risks and Issues

• Explains the Political Issues faced
• Explains the Economic Issues faced
• Explains the Socio-cultural Issues faced
• Explains the Technical Issues faced
• Explains the Legal Issues faced

Communication Crisis and Relationship Building

• Explains the importance of Critical Thinking Skills for Reading and Writing and
•     encourage for betterment
• Understand and incorporate Strategic Planning and Communication Practices
• Understand Communication Crisis Management
• Understand the process of Image Restoration
• Explains the Relationships within Communities

Apply for Certification

https://www.vskills.in/certification/Certified-Public-Relations-Officer