Understanding service products, consumers and markets

• Explaining the basics concept of service marketing
• Illustrating consumer behavior in context of services and methods for positioning services in competitive markets

Elements of service marketing

• Describing the process of creation of a service product and designing communication mix for it.
• Understanding the techniques of pricing and revenue management
• Elucidating the basics of distributing services

Managing the service delivery process

• Describing in detail the designing and managing service processes
• Explaining the techniques for balancing demand and capacity for managing the service process
• Detailing the steps for planning the service environment and managing people for service advantage

Implementing service marketing

• Understanding the relevance of managing relationships and building loyalty
• Describing the importance of consumer feedback and service recovery
• Detailing techniques for improving service quality and productivity
• Explaining the process to organize for service leadership

Role of Financial Institutions and Services

Financial Management Models & Their Application in Financial Institutions

Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions

Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation

Financial Management of Commercial Banks

Development Banks

Financial Planning & Financial Institutions

International Aspects of Financial Institutions

Apply for Certification

https://www.vskills.in/certification/certified-financial-services-marketing-professional