The Story of G – AUTO

In this banal, mundane life, we all look for inspiring stories that energise us,  make issues that we fight everyday look pretty and which leaves an indispensable mark on our lives.

Nirmal’s story, a man who went on to start his own auto-rickshaw rightly known as G-Auto and slowly and steadily transformed it into a sustainable, friendly and secure means of transport, is a great example of how some MBA grads showcase their entrepreneurial leadership early on in their careers.

Nirmal, born In a humble farming family, in the hinterland of Bihar has been afflicted by polio at the age of three. He has done his schooling from the village school in the Hindi medium. His first brush with the alphabets of English happened when he moved to Patna after class 10, for want of a better education. Being a bright student, after his graduation, he worked hard and gave everything to get into IIM’s with the motive of  having a respectful and secure job prospect. Eventually, having got into IIMA , a life changing experience when he had to deal with a rude auto rickshaw driver in his second year at IIMA set him off on a altogether different trajectory. He started thinking. “why cannot we have a safe, secure, comfortable and delightful public transportation. Why not world class Tuk Tuk Service! His idea went into introspection and brainstorming mode to come out with an auto rickshaw service, started back in 2009 in Ahmadabad.

Being inaugurated by then CM of Gujarat, Mr Narendra Modi, in a very short time the auto rickshaw drivers started looking at G Auto as the God send. What is so special about this auto is that the drivers are trained in English and Hindi to interact and also trained to provide customer delight. They also are trained to be heritage ambassadors of the city. G Autos have newspapers/mags, mobile chargers, PCO, and water, above all safety and security with a contact number for immediate action on any complaints. You get the receipt for your payments with all the details and numbers whenever you board a G Auto.

After the spate of highly publicized cases of harassment and rape if women, Delhi government had thought of doing something more to its public transportation system, especially Auto service. Nirma foundation had made a presentation to the government of Delhi to provide services in the capital. And it was given approval to operate in the city of Delhi. Since G Auto has become a brand associated with reliability and security, Nirmal’s target is to create 10 Lakh auto rickshaw power by 2020!

Click here for government certifications

h