The Industry of Garments

Chanel, Hermes, Gucci, Armani are some popular high fashion names in the industry. Where do they make products of such high quality and status? Is it Paris for Hermes or Italy for Gucci and Armani? The answer to this is an absolute no. We belong to a country of master craftsmanship, and due to our over-sized population and cheap labour. India is a place which is rich in resources and manpower at very reasonable prices. In order to find out about how it works, let us assume the example of a company called ABC who exports to a very popular brand of United Kingdom called ‘Hugo Boss’.

ABC exports not only manufacture the finest quality of garments but also aids them with design solutions. The process begins with our trend research. There is an identity to every brand, which in this case is clean and classic silhouettes. Hugo Boss, every season sends their look, styles and colours. Amalgamating this information with the buyers’ requirements, samples of garments, are created. They are then sent to the brand’s head office for approval. The approved samples are sent back for mass production.

From design to sampling, they work only on concepts. The real task is the production. Production involves procurement of materials, arranging production lines, manpower and ensuring even quality throughout the process. Post productions, each piece is thoroughly checked for any defects or flaw. The buyer may want to conduct quality audits in between the production process. The approved garments are then shipped to the buyer and are ready for launch in the season to come next. The rejected garments are then sent to local markets, retailers and wholesalers.

When the garment produced by an Indian export house in India is launched globally with a tag of the foreign buyer, the prices become sky high. Our country needs to realize the potential in ready-to-wear fashion and accept Indian brands. It is only about the tag the garment holds, rest everything else remains the same.

Click here for government certification in Management