Talent Engagement

The digital platform offers myriad ways to connect to potential, existing and former employees. The companies that learn to use digital in an effective manner will have competitive advantage over other companies in the market.

The companies should promote the use of enterprise social media by employees to share ideas and collaborate. This can also be used to develop ties in an organization. Enterprise social network and emails can be used to highlight some good work done by some employee. Blogs and social networking sites can also be used for the above mentioned purposes. If the initiation in the above cases is taken by managers and supervisors then it will result into wider acceptability of these tools by their subordinates. The use of video conferencing should also be promoted for conducting online trainings and meetings. The digital platform can also be used to provide facilities like work from home and flexible working hours which engages employees in a positive manner. Gamification is one such tool which can be used to help employees improve their skills.

Digital platform can greatly contribute in promoting the employer brand. Those things about the company that add value to the individual should be highlighted on social networking sites and blogs. The company should also provide mobile customized job applications to attract the potential employees. UPS is a clear example of how much benefit mobile customized job applications can give.

In order to stay connected with the former employees  groups on social networking sites should be created during the time they are working the company. These groups remain active even when an employee leaves the company. Managers should also be included in these groups so that the former employee also interacts with the manager. This practice is followed informally in Infosys.