Skills Trending in Sales and Marketing

In the today’s business world, sales and marketing has become, quite evidently, the star of the show. If you have the world’s best product and it is not marketed well, then its targeted base customers will not able to find it.

It’s quite obvious that the marketing industry is changing very quickly and so quickly that most enterprise are having a hard time keeping up. Sales and marketing skills, therefore, have moved closer to the centre stage in the business. So the companies, all around the world, are trying to hire marketers especially those having modern skills.

Let see, some of the magical sales and marketing skills that can land you one of these great career opportunities.

Content Marketing

It is a form of marketing focused on analysing, planning, creating, publishing and distributing content for a specific targeted audience online. It is regularly used by the large and even small businesses in order to:

• Expand and diversify their user base
• Increase the online sales
• Increase their brand awareness and credibility
• Create an online community

Social Media Marketing

Social marketing is attracting and gaining customers attention using different social media sites. It generally feeds into the discovery of new content such as news stories. Most of the people, nowadays, also perform searches at social media sites to find social media content.

Data Science / Data Analysis

Data scientist is someone who uses a combination of mathematics, programming, and analysis skills to extract insights and value from data. With the new technologies coming into market, businesses have access to a lot of data.

From different activities the quantity of big data available is mind boggling and disorganised. So the data analyst can help a company sort, organise, and extract the meaningful information that can up its sales.

Data Science with R is very popular nowadays. R is a programming language used by data scientists.

Search Engine Optimization (SEO)

Search engine optimization is the process of making a website visible or a web page in a search engine’s results which is often referred to as natural or organic results.

 

Email Marketing / Marketing Automation

Email marketing is still the most effective ways to market products and services to the targeted potential customer. You can use gmail, yahoo, rediffmail to send email but if you want to do it in bulk then you will be requiring an email marketing software,

Suggested Email Marketing service providers

• Mailchimp
• Sendgrid
• Mailjet
• Sendinblue

Video Production / Marketing

Videos can help the company to tell a story and engage an audience unlike other channels. Here, the important skill is not just the ability to produce videos but how to properly market and promote them.

Web Development

Web development is the work involved in developing or creating a website for the Internet (World Wide Web) or an intranet (a private network)It can range from developing the simple single page of plain text to a complex web-based internet apps, electronic businesses, and social network services. For becoming a successful web developer you need to have good command over the following skills.

PHP

It is a server-side scripting language designed primarily for web development, it can also be used as a general-purpose programming language.

Python

It is a widely used high-level programming language, which lets you to work more faster than any other programming language.

WordPress

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL.

Future of these skills

There are a plenty of opportunities and predictions, the Internet of Things (IoT) will greatly affect the sales and marketing in future. Mobile device has been a great trends in sales and marketing for few years now, and causes over half of the web traffic.The internet of things is new and very exciting. Geo-targeting, just at the start, is another tech which can revolutionize the marketing world completely.

 

Content Written By
SUMIT MEHER - Vskills Intern
(NIT CALICUT)