Retail banking going a step ahead..

Retail banking sector has predicted and has even planned to implements almost 10 new trends in 2015 to enhance the efficiency provided to customers. All 10 trends mostly concentrate on customer insight and usage of digital channels and digital services. The topmost prediction and implementation that is planned to happen is use customer analytics to drive contextual experiences. In a recent World retail banking report, only 40% of customers all over the world were found to convey a positive customer experience with banks. This result triggered the banks to show more concern to improve the customer service delivered. Retail banking sector has decided to enter into a opulent analytics driven process to enhance productive relationships with customers which in turn will enlighten their business processes. World banking sector believes these analytics will favor to connect their customers emotionally. Big shots of world retail banking sector plans to make use of these techniques to not only increase the satisfaction of customers but also to retain the customers, in better words banks aims to utilize these techniques to increase customer loyalty. Beyond all this, as a temporary solution banks have to train their employees to deal customers in a smooth manner. Customer analytics will be followed by artificial intelligence in future, which is expected to deliver the unexpected.

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