Media Orientation; Why We Only Watch The News We Like To Watch?

Many of us might not know, but we have a media orientation .What we call preferences, But really is our media orientation.

Media orientation means the available media possibilities that are  in a particular place, given a person’s economic  and educational circumstance. Leading to a regular pattern of behavior. But also a fairly constant disposition tendency or ‘set’.

These media orientation are a joint outcome of past media experiences  and social background that take  form of an affinity towards a certain kind of media or specific use or preference .

We have an habit of aiding ourselves due to which we chose the thing that are closer and easily accessible to us , no doubt that making things simpler is a common charter of humanism.

But we tend to develop a common pattern, similar to what I was saying in the start.

We have gotten so consumed into choosing things and content due to comfort   that we end up making it a habit and then through myths naturalizing these unhealthy habits.

There is often a trend that we get the content we prefer and form a bubble around us, which is a common misconception we  get the content they chose to give us. But what’s to think about is how we form these habits in the first place.

These habits are formed  through prescience  placement  of such content making us susceptible to it. Kind of a like buying a shop on the street than in the alee.

The realty  of such an habit is seen when we are made susceptible to a certain kind if content that tends to focus on a certain angle of news . Each broadcasting tries to mold a different angle and these angle are presented so that they are easily accepted by us thus molding our opinions .

So the next time you view the news view it perceptively and don’t be fooled by the media have you own perception and keen view to see through the vial.