MarketingGrowing Importance of Rural MarketingApril 5, 201518 CommentsRural markets are tomorrow’s markets in India. They are big attractions for producers and marketers. For instance, Hindustan Unilever Ltd.…
MarketingBuild on Existing Social ObjectsApril 5, 20155 Comments When you begin formulating the plan for your use of social technology in your business, the perspective shifts to…
Digital MediaMarketingSocial Graphs Spread InformationApril 2, 201512 Comments Beyond linking people within a social network, the relationships that are present within a social graph play an important…
MarketingSocial ApplicationsMarch 30, 20158 Comments Taking the four basic building blocks together consumption, curation, creation, and Collaboration, one possible model (there are many) for…
Information TechnologyMarketingEngagement as a Customer Activity in Social MediaMarch 25, 201512 Comments The Social Web creates an expectation from the customer’s perspective whether a prior, current, or potential customer of a…
MarketingMediaCreate a Social Business in Social MediaMarch 23, 201516 Comments Social Business in social media….what do you think? Lets start with the engagement processes and the ways in which…
MarketingIt’s the Bollywood wayMarch 16, 201522 CommentsDo you remember the Bollywood blockbuster “KOI MIL GYA(2003). I m sure many of you would give a yes to…
MarketingSales, BPOHow Monopsony exploitation exists in Modern economy?March 13, 201522 CommentsMonopsony exploitation finds its place where either one buyer with large number of sellers exists or one seller with large…
Digital MediaMarketingEngagement in social media as a Business ActivityMarch 12, 20159 CommentsCustomer engagement is the prerequisite for advocacy and that is what social media offers! Mentally jump back to the engagement…
Digital MediaManagementMarketingReverse Logistics: Terminology of Social media.March 4, 20159 CommentsIn the recent business environment, Social media plays an important role in the market the product of every organization or…