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For those of us who claimed that they could “cook” for themselves,only because they had mastered the art of cooking maggi noodles, ban of Maggi in our states came as shocking news!
Maggi made chefs out of all of us!
Why was it banned? Well everyone might have known the reason behind it by now: added MSG and higher than permissible value of lead found.
What happened to Nestle’s finances and brand name after its star product got banned in 10+ states across country?
Nestle said that stocks of Maggi Noodles worth Rs. 210 crore were being withdrawn from the market and destroyed even as another Rs. 110 crore worth of finished and related material stocks remained at its factories and distribution centres.The final figure of loss could be much more since the costs of bringing back stocks from the market and transporting the stock to destruction costs etc. have been not yet added. The impact of ban will definitely be deeper than that!
Maggi was ranked no 18 in the BrandZ Top 50 Most Valuable Indian Brands study, conducted by Millward Brown and commissioned by WPP last year.
It’ll be an understatement if one may say that band erosion of Maggi happened in a few days!
How has it affected us?
- Consumers like you and me who will not get to eat it,not for any-time soon! (not to forget to mention that it was a sole relief for students living in hostels,flats!)
- People who are distributors of Nestle products; Maggi ,being a major constituent of sales, has hit hard the distributors and their business has gone down.
- It’s already a PR disaster and it’ll be next to impossible for Nestle to gain back the trust. This whole episode has hurt the goodwill of the company which will have long-term consequences.
The point here to concentrate is that it’s still selling! Of course the numbers have dropped down as much as 60-70%, but it’s still selling! As of now the sales are down and brand name has tremendously gone down.
Ban on Maggi has proved to be a boon for rival brands to overtake such established brand which has set its foot for years in the market,but that’s not really a relief because other top brands like Top Ramen,Wai-Wai and other packaged noodles are under scrutiny for adding adulterated ingredients.
In contrast, the Indian packaged food market — its consumers, regulators and even the government agencies concerned — is in a much less evolved phase. Ingredient labels on packaged food hardly come under scrutiny (except perhaps for brown dots, which denote non-vegetarian food, and green dots for vegetarian).Still, if it does become a wake-up call to the Indian consumer to watch what she eats, then it will have done some good.
“Maggi will be back on store shelves soon” said Paulo Bulche, Global Chief Executive, Nestle. But stating a comeback will be a formidable task!
51 Comments. Leave new
This ban came as a shock for all the maggi lovers and even as you mentioned for all we so called chefs out there. Hope Nestle gets back soon with everybody’s favourite maggi in the markets! But this time maggi will have to really strive hard to get its place back in the market.
Rightly said!
I hope all noodle brands are cleared of charges. Nice article.
Haha.Yeah hoping this time they come up with something that at least tastes the same 😛
we miss u maggi come back soon
*hopes the same*
and not only nestle but many other food joints which sold different varieties of maggi suffered a set back in their sales
True.
Come back but without ur frnds like diseases u caused to ppl.
We will continue to remain wary of the new packaged noodles!
Well, we expect a comeback maggi, but without lead 🙁
Nice article..
Thanks Stephy!
Good work
Thanks!
Hope to see it soon on our shelves..so much craving a food item it was..
It always seems like a funeral speech for maggi now whenever its topic is brought up :'(
Rightly said!
Nice work..!
Thanks Padma!
Cant wait until it comes back! Very nicely written.
Thanks Jannat
Hope that Maggie comes back soon.. It was one brand of noodles that everyone could eat.. Plus so many Tom uncles across the country are suffering!
Yea.Hope they work it out soon!
Good Article 😀
Thanks!
Although other rival noodle brands may try to take maggi’s place but none of them tastes as good as maggi does…..hope maggi comes back soon..good article!
Maybe extra lead and MSG added the taste 😛
Hoping for the same 🙂
Well written.
Thanks
Good job!
Hey thanks!
Good work.
Thanks
Well researched article.
Thanks Vidushi
Maggie was everyone’s all time favourite 2min recipe; but the bad part was that it was a break time tiffin meal of millions of children and such huge content of lead was going in their body at their growing age. Nestle has ignored the social responsibility of providing quality products to millions to the max extent. The amount they will now reep as loss is nothing if we take millions of people’s health into consideration. Very well emphasized on this current topic!!!
I agree with each word of your words.
Thanks!
Hopefully it will be back soon, well written!
I wish the same!
Very nicely written.
hey thanks a lot!
Well written 🙂
Aptly said, Shubhral!
nice work, well done!
Well Wriiten 😀
Well written!Yes we all believed we were chefs once we could cook maggi!
Miss maggi!
Interesting!
nice .. well written 😀
Nice article. It is important to think that why after all these years they found the lead. Did the government know all along, or this is a farce? We might never know.
good one
Maggi vanishing from market was much more of a loss to the customers. However, the image of maggi hasnt deteriorated. Great work
nice…