Impact of population on businesses

Impact of population on businesses

Size and composition ofย  present both opportunities and problems for business. Opportunities arise because there are more consumers. However, more people do not necessarily mean greater demand unless population growth is accompanied by growth in per capita income. This is why poor countriesย  are generally not attractive for big firms.

Population growth also meanS availability of more workers to produce and sell goods. But labor supply will really increase in such situation, besides work attitudes of people.

In highly populated advanced countries market prospects are very attractive but competition is also intense. When the population is very heterogeneous in respect of language, religion, caste and preferences, different demand patterns emerge calling for varying marketing strategies.

Decline in birth rate means fall in the size of infant population with consequent decrease in market for baby products. Increasing life expectancy increases the percentage of aged in the total population. Therefore, demand for health care facilities of aged increases.

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