GOOGLE could crush small businesses

On Tuesday, 21 April, Google is making a major change in its mobile based search engine that changes the order of websites ranking when a user searches from its device.

This algorithm will start user friendly websites and they were be given higher ranking and those which are least user friendly will be given lesser rankings. As 60% of internet traffic comes from Mobiles and Tablets, so GOOGLE wants its user to get good experience while surfing from mobile to open mobile links.

The company announced its changes back in February, giving web designers nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites.

The small business enterprises like small chains of restaurants, Cafe Houses, Garages, and Any other kind of business enterprises associated with Google will be get suffered from this great change. Businesses that depend on people finding them through localized search – like, if someone typed “Chinese restaurant near Rajouri Garden” into Google on their phone – could see a decrease in foot traffic as a result of this update.

As if restaurants does not that much been dependent on google searches as they are widely dependent on other domains like Zomato, Food panda, etc. But the other businesses like a person providing Go-karting at Rajouri or at world of wonders at Noida, and a person at Punjabi Bagh or at north Delhi searches “Go-karting At Delhi” there is a big chances that person will get the result of World of wonder as compared to one of Rajouri. So the wander who providing Go-Karting in Rajouri will suffer as if he does not has his/her website portal as the WOW would has its and it can upload this facility on its website.

This update will surely harm the small running chains either if they are serving good as compared to big ones. As if I search for chicken bucket near Delhi University, North Campus there are a huge chance that i would get KFC Kamla Nagar but not Koris Hudson Lane which will be more nearer and will save my pocket more. This Update Won’t only effect the Small business houses but also the pockets of consumers. As if this update is giving the consumer the convenience but at same time consumers are sending more on what they can get in cheaper rates.

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