ETHICS OR PROFIT ??

Corporate Social Responsibility is a very old concept and has grown significantly. Today it contains wide range of theories and approaches. But due to these wide ranges of theories and approaches people have starting mixing the concepts and have built their own theories. With the change of these theories two perspectives of CSR have been formed.

Generally CSR has two perspectives

1. An ethical perspective  is that focuses on creating a better society
2. An instrumental perspective focuses on achieving an economic objective by indulging in social activities.

If we talk of ethical theory it tells us that a relationship between a business and society is fundamental to the ethical values. If we see from an ethical perspective company should accept their social responsibility. Instrumental theory takes CSR as a technique in order to make profits. All the economic aspect of the interaction that takes place between business and society is measured.  All social activities are concerned with the prospective of making wealth.