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It is essential marketing and advertising sometimes take the connection to a personal level with customers. Many B2B and B2C businesses try achieving this through email marketing. We can see this through our everyday promotions we receive via emails. Sometimes we tend to delete them, but many a times they have been successful in apprising us of better deals and offers.
One might wonder that emails might have become a little old fashioned. But by 2016, it is predicted that the total number of email accounts will be over 4.3 billion. Looking at this staggering number, email can be said to be still alive and kicking.
Also, emails hardly cost any money. Advertisements on televisions might cost the brand a bomb. Filming and execution costs double that amount. Newspaper and online advertisements might require a little less monetary and physical efforts. Emails require the least amount of effort and money in comparison.
Emails also give the brand a better understanding of what the users like. For example 73% of the users click more on email links with discounts. There is a feedback mechanism here. Brands can know what links the users are clicking on. This feedback mechanism is absent for TV advertisement or newspaper ones
Writing a better email also is easy to master. There are a few tips like writing better subject lines, to hook consumers for starters; brevity might be another. More than 40% of companies have specific email teams. It is crucial to build a strong email team .They can even communicate back with customers. As it is already mentioned, personalized email helps in developing a better relationship with the customer. Also, email has known to induce chain reactions in that the recipient searches for the brand online and might buy remember the product the next time he goes shopping as he stays in touch on a daily basis since generally email is the first thing a working employee opens during his office hours. They might even spend more as customers who receive emails tend to spend 138% more than those who don’t.
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25 Comments. Leave new
Good one..
True
Now all the things goes on online.. Email marketing makes the brand to out stand.. Good work..!
Well written!
So true
Absolutely right. Infact i jst read in the morning about a girl who registered herself for the trip to mars. She was like that she received a mail in her inbox about this mars expedition..she was startled and she registered for it. That is how it works..it can land you from earth to mars..Email or online marketing need of today! Nice work.
It’s a good branding element and certainly a good way to build brand equity.
wonderful post!!!
i completely agree with you.
Good work ..on a known topic..!!
E-mailing is good for business but make sure that you don’t spam. And it should be genuine enough that people should believe..!!
It is a very helpful and powerful tool if one knows how to use it but due to spamming it is losing its prestige
Absolutely right! I totally agree with your article and surely emailing is a great way of attracting customers. Even I am amongst those 73% people who clicks on links of the products I receive through my mail. 😛
Absolutely right! I totally agree with your article and surely emailing is a great way of attracting customers. Even I am amongst those 73% people who clicks on links of the products I receive through my mail.
Absolutely right…!
B2B
B2C
Even B2G as well
E-marketing has become a crucial part of advertisement
Very well described 🙂
totally agreed!
Email marketing is one of the strong advertising strategies nowadays, it is helping companies to know there customers better and even the same strategy work for Obama’s election back then
Emails are one of the best options available to promote your brand
good job
Great work! Email has truly taken over print media advertisement. It’s really useful and also the best sought option these days.
Very well written :).
Nowadays most of the crowd prefer online stuff that than offline so e marketing is the best way to reaching to the masses 🙂 ..
But to some extend only . The spam section of also there in all the mailbox . 😛
Good work
Agreed!
its a new and strong advertising strategy 🙂
nice articulation 🙂
Very well written!
great one (y)