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Online shopping in its early stage was a simple medium for shopping with fewer options. The users can just place an order and pay cash on delivery. But, in last few years this field has been renovated to a high extent and hence fascinated many customers. Today, the online shopping has become a trend in India and the reason behind the adoption of this technique lies in the attractive online websites, user friendly interface, bulky online stores with new fashion, easy payment methods (i.e. secure pay online via gateways like paypal or cash-on-delivery), no bound on quantity & quality,etc. Further, the addition of discounts, coupons, offers, referral systems, 30days return guarantee, 1-7 days delivery time, etc. to the online shopping and the E-Market have added new flavors to the industry.
Despite being a developing country, India has shown a commendable increase in the e-commerce industry in the last couple of years, thereby hitting the market with a boom. Though the Indian online market is far behind the US and the UK, it has been growing at a fast pace.
The credits of driving the Indian e-commerce to this stage can be given to many factors. Increasing broadband Internet and 3G penetration has made access easier to internet and to the e-commerce. Growing living standards has led the people to change their conventional mindset of buying the commodities from retailers. Now they are no more reluctant and feel free to order any product from online portal. Availability of much wider product range helps the customers to make choices and choose the best product that suits their needs and demands. Busy lifestyles and lack of time for offline shopping has forced the people to become dependent on much quicker and easier medium of shopping, i.e. e-commerce. And finally, evolution of the online marketplace model with websites like eBay, Flipkart, Snapdeal, etc. has led to increase in faith of the customers on this mechanism.
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31 Comments. Leave new
Nice article. Liked it. I didn’t like the presentation though. I would advise you to write your views point-wise next time instead of highlighting the points by making them bold. It will look presentable.
I wish i could! I believe point-wise written articles are considered as copied.!
Interesting..
Nice.
Well written.
nice article…but it would have been better if you would have highlighted the disadvantages of eCommerce as well 🙂
short and precise article highlighting all major characteristics of e-commerce
Thanks! 🙂
A very good article…
Yeah.With so many shopping sites blooming in the online market,business is only increasing.
True that! 🙂
Good job!
informative 🙂
it saves time and energy and moreover you are provided with a bunch of options to select from…..that’s why people opt for online shopping!good work
True that! 🙂
Nicely written:)
well written!
Nice article and informative… You could’ve explained about disadvantages of e-commerce 🙂
Will keep in mind next time! Thanks! 🙂
informative
However these companies now need to find a way to tackle the lower middle class section of society
The future of e-commerce is bright!
Agreed! 🙂
In e commerce,with past and present we are paving the future
Impressive article..!
Great job
No doubt online shopping has many pros but cons as well……remember the case in which stones were delivered in case of mobile phone.
a lot of space for the market to still grow !
Good job!
New Trend the Business and Marketing 😀
Well reseacrhed Topic 😀
Very well written great article, amazingly done